By Jennifer Cermak
Another record setting day in the Midwest, and I find it hard to be excited about swimwear when our high temperature of mid-July day may hit 60. So instead of thinking about soaking up some (non-existent) sunshine, I begin to ponder function.
StepIn2Now Swimwear is a new company that offers solution styling geared toward people with arthritis. The genius of the swimsuit is that it is a … Read More
By Elisabeth Dale
Despite all the breast cancer “awareness,” there’s little discussion about how modern breast cancer treatments impact a woman’s day-to-day life, especially when it comes to post-surgical intimate apparel. Too often there’s an assumption that the end result of a breast cancer diagnosis a new set of perkier boobs. But that over-simplification is at odds with the reality of today’s breast cancer treatment options.
Some patients have … Read More
Submitted by Iris Clarke, owner of Iris Lingerie in Brooklyn, NY
I started working in a corset lingerie store when I was a teenager. While I was working there, I encountered a lot of challenges such as fitting bras and girdles. I then moved on to Bloomingdales in the 1980’s and worked along with buyers. During my nine years at Bloomingdales a company called Wacoal entered the scene, as well … Read More
By Tomima Edmark
A little Hanky Panky never fails to make headlines, especially when it comes to the lingerie company whose faithful followers include celebrities like Jennifer Aniston, Cindy Crawford and Cher. Everyday women are also big fans. Over the last seven years, thousands of them have voted Hanky Panky thongs and panties among their top choices in my Annual Undies Awards.
Last week, TODAY show hosts, Kathie Lee … Read More
Submitted by Sarah Wizemann, owner of Lille Boutique Portland, Oregon
I opened Lille a little over 6 years ago after moving to Portland from New York and not finding any lingerie store that catered to my aesthetic sensibilities. I was looking for some place tasteful, elegant, fashion-forward yet simultaneously vintage-inspired, with a good selection of natural fibers and non-padded options that offered a range of prices, and that just didn’t … Read More
By Ali Cudby
In the past week or so, there has been a lot of reporting and commentary about Jockey’s new patented Volumetric Fit Kit for bras. Whether you carry the brand in your store or not, Jockey’s approach is truly innovative. As a retailer, there’s tremendous value in understanding the innovation – if only so that you can respond to your customers’ questions when they arise.
What … Read More
By Elisabeth Dale
Two studies this week brought more news of the value of breastfeeding. The first was research showing that exclusively breastfed babies, when compared to those fed formula, received an extra boost to their brains. The second found that increased rates of breastfeeding led to millions of dollars saved in health care costs, from reducing the incidence of breast cancer, hypertension, and heart disease. These stories emphasized … Read More