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The Little Bra Company

Intimate Insider News

By Moira Nelson

The winter weather has arrived!  It has been incredibly brisk here in New York.  And I understand there was a bit of snow in Paris during the 50th Anniversary edition of Salon International de la Lingerie as well.  Despite the delayed flights and mucky city streets, I bet the flurries inspired a certain romanticism.  I can only imagine the Paris city lights twinkling through a nighttime snow fall… It seems apropos … Read More


Intimate Insider News

By Moira Nelson

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that the Breast Cancer Survivors get most of the attention this time … Read More



Sassybax smoothes a woman’s silhouette…

THE SASSYBAX STORY…

The man who said, “Everything that can be invented has been invented,” never wore a bra. When the head of the U.S. Patent Office said this in the late 1800s, he clearly had no idea of the future need for a bra that slims a woman’s torso without causing age-revealing bulges.  Amanda Horan Kennedy invented Sassybax bras for real bodies, and in 2004 she introduced them to … Read More


The Battle For Britain

By Richard Vincente

Victoria’s Secret Faces An Uphill Battle In The UK Lingerie Market

The queue should start forming any day now. Clusters of excited teens and twenty-somethings, all girls, will line up along New Bond Street and around the corner onto Brook. Police will be called in to direct traffic and private security crews will manage the crowds trying to get inside. Reporters and bloggers and TV cameras will be everywhere.

Say what you … Read More


Intimate Insider News

By Moira Nelson

Last week was a helluva week for me.  I was supposed to fly to Milwaukee for an appointment on Tuesday- in and out in one day.  However, due to flight delays and cancelled flights, I ended up stuck in Milwaukee through Thursday (why couldn’t I get stuck in a city like Paris or Rome???)  After finally returning to the East Coast, I decided I needed a little R&R.  I went down the … Read More


Bridal Lingerie Q & A

By Aimee Guthinger

Now it’s time for some bridal girl-brief answers! Here’s where we last left off:

“I’d like to buy a wedding chemise for a shower gift, but is this something only meant for the brides’ mother to give?”

This is an important question, however the answer is relatively simple and goes something like this…I have yet to meet a bride who has ever received too many chemises.  She alone will decide what her … Read More


By Margaret Shrum


Henna artist Sandy Patangay is known for over a decade of designing gorgeous traditional Indian henna body decorations for brides in NYC. Last year she decided to expand her henna artistry onto gorgeous little hand decorated artisanal wedding cakes in bright colors and heart and square shapes with her company Creme Delicious. I met Sandy at a bridal marketing round table and was immediately drawn to her beautiful product. Her cakes … Read More


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