Submitted by April Burch, Ph.D (aka Dr. Cleavage), Co-Owner of Great Barrington Bra & Girl in Great Barrington, Massachusetts
Bra & Girl began as the “bottle of wine idea”. When I would come home from work as a Research
Scientist bemoaning the challenges of grant funding and publication, my husband would say: “Tell me what you would do if you we’re not in science?”. I would always say “I’d have … Read More
By Elisabeth Dale
The Jockey Company introduced a “revolutionary” new bra sizing system a few weeks ago. Why? Because experts agree that 80 percent of women wear the wrong size bra. This is thought to be due, in part, to the inadequacy of the current antiquated measuring tape method of determining bra size. But does it even matter? What if women wear the “wrong” size bra for all the “right” … Read More
By Lindsey Borchard
It’s no secret that Bravado has been one of the top brands for maternity and nursing bras for a long time but this brand has recently made me a first time believer!
I was lucky enough to get some of their products to try and let me just say I haven’t taken some of them off since I got them. For me, and my 38FF breasts it’s … Read More
By Lindsey Borchard
Cake
I have come to learn that being pregnant will make you an excellent researcher. I research everything from strollers, to baby wash, and now I am starting the search for nursing bras. I might be knee deep in bras at work and in the lingerie industry but I still have no idea about what makes a good nursing bra. Last week I was at Curve New … Read More
by Moira Nelson
Alan and Lori Kaplan are very serious about the business of bras. Their boutique, Bra*Tenders, is a quirky and vibrant shop with a Broadway-theme tucked inside The Film Center Building on Ninth Avenue in NYC’s Theater district. This hidden gem is not your typical bra store. There’s no store front. Passersby would never know it was there. Non-theatrical clients (civilians like you and me) are required … Read More
I have been ensconced in the Lingerie world for more than 25 years and as a curator of this intimate art form, I have often wrestled with the position of pleasure objects in the gallery of a tasteful boutique. In the Intimate Apparel world, there has always been a delicate dance between elegance and the erotic. It is a woman’s right to experience her femininity no matter what journey her … Read More
By ELLEN LEWIS
Aubade, Noblesse Oblige, Chantelle Pulp
The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More