By ELLEN LEWIS
Aubade, Noblesse Oblige, Chantelle Pulp
The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More
By ELLEN LEWIS
Carol Coelho
Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More
By TINA WILSON
Do you know there are at least 300 different terms for the female breast? I cannot not think of any other anatomical part male or female that has garnered as much attention, admiration and affection.
The sizes and shapes could possibly outnumber the monikers. The breast sustains life. The breast can be a great source of pain and also immense joy. The breast has made careers and … Read More
By ELLEN LEWIS
Samantha Chang
Evolution is a jewel in the crown, an elegant display of boutique brands. I had intended to combine the Evolution NY and Curve NY show into one market report. The insights are not that different. I have over 600 images that reflect this point. However, even edited down, there are just too many for one post. Two shows in separate locations proved a bit challenging … Read More
By BECKY YEE
May is Asian American Pacific Islander (AAPI) Heritage Month. It’s a time when we can pay tribute to and celebrate the generations of Asian and Pacific Islanders who have enriched America’s history and are continuing to contribute to its future success. (Above photo: robe, bra & panty by Natori, Thigh Highs by VienneMilano & jewelry by Pono)
There are many exciting things going in the lingerie industry … Read More
By ELLEN LEWIS
Cadolle
I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first. Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than … Read More
By ELLEN LEWIS
Maison Lejaby
Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to … Read More