By HOLLY JACKSON
The Truth is in The Numbers!
About a year ago, I started hearing about a little known lingerie company that was making waves in small boutiques: Fit Fully Yours. Boutique owners would bring it in on a recommendation from someone else and almost immediately sell out. They would then re-order and find that the struggle was keeping up with demand rather than selling bras. When Fit Fully Yours came up in … Read More
By TINA WILSON
We all have to admit the retail world is topsy turvy and what should be… isn’t. Almost nothing surprises us anymore. Which leads me to my current observation about sport bras. Technically they are meant to be worn while being “sporty” and the attention they are being given would have me conclude that there are millions of sporty women buying these bras, but I have a slightly different take on it. I … Read More
Several weeks ago, I received the news that the very popular Creations Magazine North America would no longer be published. Despite the success of this publication in both the United States and Canada, the parent company Editolux has filed for bankruptcy. I share the disappointment with many retailers and brands who have only lauded their respect for this very modern approach to the Lingerie trade. As a permanent columnist for CLNA, I enjoyed my excellent … Read More
by ALLISON GOODLIN
When looking for a surgical bra for an upcoming breast augmentation or mastectomy it can feel like you’re swimming in a sea of confusion. Which bra will provide the support you need during healing? What are bra pockets and do you need them? What features are essential? What do you need to avoid? Let go of the confusion and let us show you the way. When you know what to look for, … Read More
By Lindsey Borchard
So many of my pregnant friends have asked me “What are the must have items I need for my hospital bag”? The only thing I tell them is a good nursing bra and your toothbrush. Everything else doesn’t even matter.
I packed like I was going on a mini holiday. Outfits, makeup and toiletries galore. However after having James I didn’t care at all about any of it. The only thing I … Read More
Submitted by April Burch, Ph.D (aka Dr. Cleavage), Co-Owner of Great Barrington Bra & Girl in Great Barrington, Massachusetts
Bra & Girl began as the “bottle of wine idea”. When I would come home from work as a Research
Scientist bemoaning the challenges of grant funding and publication, my husband would say: “Tell me what you would do if you we’re not in science?”. I would always say “I’d have a pretty little lingerie store … Read More
By Elisabeth Dale
The Jockey Company introduced a “revolutionary” new bra sizing system a few weeks ago. Why? Because experts agree that 80 percent of women wear the wrong size bra. This is thought to be due, in part, to the inadequacy of the current antiquated measuring tape method of determining bra size. But does it even matter? What if women wear the “wrong” size bra for all the “right” reasons?
Jockey sent me their … Read More