By ELLEN LEWIS

This is a story about Bloomers Intimates and the Ah Ha moment that gave birth to this new panty brand. It all started when founders Dr. Shaula Yemini and her daughter Noa Arias were folding laundry in their home during Covid. Picking up a pair of tattered lace underwear, Shaula lamented that she wished she could find feminine panties that would actually fit and be comfortable for … Read More




It’s been a long, cold winter. The lack of sunshine and fickle weather has many of us singing the winter blues. Fortunately, spring is right around the corner! In the meantime, beautiful Shadowline intimates in blue might just help lift your mood! (above – the glamorous, Shadowline® 
