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By ELLEN LEWIS

Bloomers Her Highness Briefs as featured on Lingerie Briefs

This is a story about Bloomers Intimates and the Ah Ha moment that gave birth to this new panty brand. It all started when founders Dr. Shaula Yemini and her daughter Noa Arias were folding laundry in their home during Covid. Picking up a pair of tattered lace underwear, Shaula lamented that she wished she could find feminine panties that would actually fit and be comfortable for … Read More


Panache Oceana Bikinis featured on Lingerie Briefs

Panache has you ready to suit up for summer! Three exciting, new collections have just launched: OCEANA and LIMITLESS in on-trend navy blue and SERENITY in elegant black, you’ll hit the pool or beach in refined style.

OCEANA

The stunning Oceana swim collection features nautical styling that’s accented with a coordinating Ikat print. Two bikini tops to select from include Plunge Bikini, Bandeau Bikini (both shown above) and a … Read More


By ESTELLE PULESTON

Ariane Delarue Lingerie as featured on Lingerie Briefs

Parisian designer Ariane Delarue has always had a passion for delicate fabrics. From diaphanous silk chiffons to beautiful laces, it was their rarity in everyday clothing but their prominence in luxury and intimate apparel that drew her towards both haute couture and the lingerie industry.

Ariane Delarue Lingerie as featured on Lingerie Briefs

After studying fashion design and then gaining experience at brands including Alexander McQueen and Etam, Delarue relocated to Barcelona which is where … Read More


By ELLEN LEWIS

Panty Promise panties as featured on Lingerie Briefs

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I … Read More


Shadowline Peignoir set in blue featured on Lingerie BriefsIt’s been a long, cold winter. The lack of sunshine and fickle weather has many of us singing the winter blues. Fortunately, spring is right around the corner! In the meantime, beautiful Shadowline intimates in blue might just help lift your mood! (above – the glamorous, Shadowline® Peignoir Set in Navy)

Calmness and serenety are a few words that come to mind when thinking about the color blue. An ideal … Read More


Lise Charmel SS23

Sensual, daring, and exquisitely crafted, the Follement Sexy Collection captures the essence of the Lise Charmel brand. Designed to accentuate natural curves, this 18-piece collection is a powerful statement of feminine beauty. An Italian embroidery delicately drawn on a gossamer light tulle evokes a modern tattoo effect. Stylized blossoms and winding festoons sweep across the transparent surface to create an illusion of black ink elegantly applied directly on a woman’s … Read More


By TINA WILSONSkims as illustrated by Tina Wilson for Lingerie Briefs

As we move on to the WAIST, I will admit I don’t have very much of one, never have and I have made peace with that long ago. Unlike the breasts and the butt, it seems no one is in the business of enlarging the waist, but you never know, lifestyle and fashion are fast moving targets. In fact, advertising for many intimate brands seem to feature … Read More


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