By ELLEN LEWIS
Breast Cancer. Not a pretty picture. Too many women must navigate this apocalyptic landscape. Besides the obvious body siege, breast cancer surgery and all its ramifications are so overwhelming that entire businesses are focused on supporting the cause. I have seen and listened to many, some powerful, others questionable. There are great brands dealing with mastectomy products and education. I have the utmost respect for those. I … Read More
By ELLEN LEWIS
Maison Lejaby
Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to … Read More
This season’s new neutrals for the less-endowed woman have arrived at The Little Bra Company (TLBC). Great fitting, sexy SS21 styles for the smaller bustline include bras that range from the lightly lined to max push-ups that all petites will love!
Lenna – This gorgeous smooth-cup bra has contoured push-up padding for a natural-looking curve for a petite figure. The perfect T-shirt bra with its amazing seamless look. Available … Read More
Let’s Celebrate! In a few weeks, the Lingerie Market will re-open, albeit in a semi hybrid format. While some brands and buyers continue to opt for a virtual product preview, live shows will once again take place. Curve New York and Curve Los Angeles will welcome visitors once again. Added to these trade events, the new Evolution Concepts show, an extension of the Evolution Concept brand website, will host its … Read More
Parfait Lingerie is, once again, redefining perfection for AW21 by featuring four beautiful, new models-Paloma, Natalie, Courtney and Saby. Each one of these gorgeous women embrace their “perfectly you” curves while confidently representing their own distinct look. Their diverse body tones are perfect for showcasing Parfait’s extended skin tone color palette that now includes a new, rich Medium Nude shade.
Together, these women help Parfait continue to tell their unique … Read More
By ASI EFROS
“Aspen Dream Co is created by two women. We are mothers, business owners, partners, and friends, running it together, busy with all the projects, and believing that life can be a bit comfier,” says Kate, a Co-founder, Aspen Dream Co.
The heart-warming ethos of the brand, which encompasses the heavenly soft fabrics, body-conscious designs, and chic prints, reflects the life-loving nature of its owners, Kateryna Sukhanenko … Read More
By LINDA DYETT
For several decades now, I’ve been writing about fashion—a passion of mine—every aspect of it, from design and fabrication to merchandising, retailing, and etailing. And always I look for the restless leading edge—the clothes (including underwear) that turn away from predictable, cookie cutter styles and capture–or better yet intuit and inform–the mood and needs of the changing times.
That’s what Negative Underwear, the brand with the … Read More