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By ELLEN LEWIS

Calida Collaboration with Viktor & Rolf Heritage X Sustainability Collection as featured on Lingerie Briefs

It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out … Read More


By ELLEN LEWIS

Todd Mick, Executive Director Apparel/ Thought Leadership for the NPD Group recently told me; “While it was a year of upheaval, Intimates transformed through innovation to become the star category in Apparel”. Reflecting on the statement, I zeroed in on his use of the word transformation to describe our industry in 2020. Prior to the onset of Covid, my description would have focused on the concept of … Read More


Montelle Intimates previews Gardenia print for spring - featured on Lingerie BriefsBy HOLLY JACKSON

One of the hardest transitions for me moving back to the East Coast last year was re-acclimating to winter. I spent the past few months desperately missing the bright sunlight and warmer temperatures of New Orleans along with the colorful landscapes. I felt both joy and relief when I stepped out into my backyard garden this week and discovered daffodils coming out and pink hellebores blooming!

Another … Read More


Montelle Intimates introduces this Mauve Mist hue to their collections. Featured on Lingerie BriefsBrighter days are ahead… Montelle Intimates brings an early breath of spring with the introduction of this Mauve Mist hue to their collections.

Mauve Mist tends to be a more feminine option than blue lingerie and a more unusual option than pink lingerie. While it looks great on everyone, it’s especially wonderful on darker skin tones. Mauve Mist pieces will be released on March 15th.Montelle's Pure Plus Full Coverage T-shirt Bra in new Mauve Mist - featured on Lingerie BriefsMontelle has applied this hue … Read More


History in Black and White

By TINA WILSON

Black History Month and Black owned lingerie companies as illustrated by Tina Wilson for Lingerie Briefs

The second Black queen of England was named Charlotte and she reigned during the Regency era, who knew? Not I, not before Bridgerton. Bridgerton needs no introduction; the gorgeous costumes of the Netflix hit are surrounded by as much buzz and controversy as the ‘Duke’ (his ‘beauty’ often the subject of daily text threads with my women friends). Yes, there are some inaccuracies in time as they … Read More


By ELLEN LEWIS

P.J. Harlow Supima Cotton and Micro modal French Terry Cozy Sweats as featured on Lingerie BriefsDestiny Top and Blair Pant in French Terry

I discovered the P.J. Harlow brand some years ago at Curve Las Vegas. It was right after the 2008 economic implosion and I was at the show directing a seminar on “Navigating the Storm”. Brands and stores were looking for paths to profitability in a particularly difficult market. So, it was very serendipitous that I happened upon the P.J.Harlow  … Read More


Anita's Elegant Clara Bras are Reimagined in Neutral Crystal featured on Lingerie BriefsNon-wire Clara Comfort soft bras from Anita are not only elegant and comfortable, their color choices have expanded to include the new neutral Crystal. Pretty detailing of a Semi-transparent, curved panel of double-layered voile around the neckline gives the collection a chic look.

There are two styles of the Clara soft bras;  the 3-section, wirefree (5459) and wirefree seamless (5859). Both feature a light and airy aesthetic with a … Read More


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