This week is the semiannual Curvexpo, the premiere Intimate Apparel show in North America. For those of you who attend, or even if you do not, the highlights of the design messages proffered by the market are critical for both merchandising and fashion vision. Certainly, I touched upon the 2015 Lingerie trends when I reported live from the Salon International de La Lingerie in Paris. However, certain points … Read More
Lingerie is to me a way of lifting women up. It is, if handled with class, the mystique that infiltrates our wardrobes, a voyage to femininity and self-esteem. It was rainy and grey in Paris this past week, typical January weather, and perhaps it affected my perception that the city had lost come of its luster. I try to leave my politics out of this column but in the wake … Read More
One of the highlights of my trip to the Salon De Lingerie was my visit to the Empreinte lingerie stand, a virtual gallery of intimates transformed into art. It seemed as if I had finally gotten the museum job I had always craved in college and at the Musée D’Orsay in Paris, no less. In order to fortify the company’s commitment to their brand mission, that every style is a … Read More
Last year, Paris was all about the snow; unusual and dramatic. This year it was the rain. Perhaps I am being a bit politic but there was a palpable austerity in the air; a general aversion to the current administration. The wealthy are fleeing the city to avoid sledgehammer taxes leaving shops void of some of their tried and true customers. Nonetheless some things never change in Paris and all … Read More
By Ali Cudby
Innovation has many faces. While I often discuss garments in this space, there are many more aspects to innovation in our industry.
Here are a few new ways in which technology is improving the lingerie buyer’s customer experience:
- New website for Prima Donna and Marie Jo brands. For consumers, one of the biggest challenges can be finding that elusive favorite lingerie piece in stores nearby. The
I am not a chocolate snob. Anyone who knows me knows about my compulsion for M & M’s. In fact, when I was at Macy’s, my staff gave me a gumball machine filled with these mini treats, hoping that the penny requirement for satisfaction would control my obsession while I was pregnant with my son. Frankly, I am surprised that I did not give birth to a chocolate covered … Read More
By ELLEN LEWIS
Dita von Teese
Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction. A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked … Read More