By ELLEN LEWIS
Simone Perele
I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, … Read More
Silent Arrow
Seasonal trends, as we know them, are over. That is not to say, that there are not design messages. It’s simply that these messages overlap, moving fluidly between key intimate and RTW classifications; blurring boundaries. Leggings become pants, Robes become jackets, Bodysuits and bras become blouses. And Pajamas go everywhere. Concepts Paris calls this Hybrid dressing. It is a perfect definition of the evolution (revolution) occurring in a … Read More
Fleur’t & UGG
I just attended 3 solid days at the NY Curve show having recently returned from the Paris Salon International de la Lingerie. As a result I find that the comparison between these two expositions is inevitable. Paris attracts an international audience and is a bigger platform. But Curve speaks to a North American market. Therein lays the difference. As a merchant, I study trends, but I am … Read More
By Aimee Guthinger
I’m spending the summer solstice evening sitting on Craigville Beach on Cape Cod. With my feet tucked in the soft sand & summer temps finally settled in, it feels like a little vacation out here tonight. So on that note I am going to take a short break from the last 2 weeks of Q & A to talk about something a bit more risqué; corsets.
Undergarments … Read More
By MOLLY JAYNE
As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.
From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More
By MOLLY JAYNE
As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.
Curve Montréal returns … Read More
By ELLEN LEWIS
Christine
In this overview of the August 2025 NY Lingerie Trade Shows, I decided to whittle down the presentation to a merchandising perspective: the macro vision that is/will drive sales. For me, the message was loud and clear, Tariffs, Joy and Pajamas. And Sheerness led design.
Carole Coelho
I didn’t focus on one color because joyous colors prevailed throughout the shows, and dynamic prints were everywhere. The … Read More