Elomi’s new Matilda Daisy Bra is the epitome of joy, optimism and sunshine in vibrant yellow. This best-selling style features the much-loved Matilda plunge, paired with daisy chain embroidery for a fresh spring look. Large cup gals love the ultra-supportive styling with three section cup plus side support panel. Matilda offers forward shape, uplift and separation while the low center front plunges without push up. A moveable J-hook fastener at … Read More
By HOLLY JACKSON
As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.
Storm delivering in May
Matilda … Read More
By HOLLY JACKSON
I absolutely adore both the Matilda bra and holiday inspired lingerie, so I was thrilled to see that Elomi is releasing a Valentine’s Day themed version of their popular unlined bra. Many companies have been focusing heavily on basics and continuity colors this year due to the pandemic, so it’s nice to see something fun and flirty as a change of pace.
A fabulous new range from Elomi, the Matilda collection will have you flaunting your curves this holiday season! Available in chic black, the collection features gorgeous embroidery detailing that emulates rows of beads and has a contemporary edge with a silver ring detail to the straps at the apex. The sheer underwire plunge bra has a new flexible back sweep construction and moveable J hook fastening that allows easier adjustment … Read More
There’s something irresistibly empowering about lingerie that blends elegance with attitude, and Elomi’s Teagan Plunge Bra in this new cafe au lait colorway delivers just that. Drawing inspiration from the beloved Matilda Plunge Bra, Teagan offers the same flattering silhouette, plunge without the push-up, wrapped in a fresh, contemporary aesthetic. Satin trims meet delicately shimmering embroidery, precision-printed for a refined, high-shine effect that’s equal parts luxe and light-catching. From … Read More
By ELLEN LEWIS
Fit Fully Yours Elise Moulded T-Shirt Bra 30-46, C-J
The retail landscape has changed dramatically since I first entered merchandising, but the math behind sales analysis has stayed largely the same. Using the age-old credo that 80% of sales is often generated by 20% of stock, I challenged all of our Spotlight Partners to identify their current Hero Styles. For this showcase, I wanted ONE style that … Read More
This season Elomi Lingerie elevates the Namrah underwire plunge bra to core status. Designed with a leopard spot embroidery this style taps into the tigress in a woman’s soul. Based on the beloved Matilda frame but re-engineered into a bandless shape, it has evolved into an Elomi favorite. Delivering in pale blush and black, the soft foldover elastic at the bottom of the gore and wings, combined with the elasticized … Read More