This season Elomi Lingerie elevates the Namrah underwire plunge bra to core status. Designed with a leopard spot embroidery this style taps into the tigress in a woman’s soul. Based on the beloved Matilda frame but re-engineered into a bandless shape, it has evolved into an Elomi favorite. Delivering in pale blush and black, the soft foldover elastic at the bottom of the gore and wings, combined with the elasticized … Read More
Based on Elomi’s popular Matilda UW Plunge, the new KENDRA Underwire Plunge is sexy and dramatic in soft stretch ‘love letter’ lace across the cups and center front for a flattering look!
Offering ultra comfort for the fuller figure, a three section cup plus cotton-lined side-support panel is constructed for forward shape, good uplift and separation. Unlined tulle is used on top cup for a lighter look. Soft fold-over elastic … Read More
If you love your Elomi Matilda Bra then you’ll adore their new Kintai Plunge! A flirty twist on the best selling Matilda bra, Kintai add a bit of sass with the peek-a-boo styling at the center that forms a little two-toned bridge. This ultra-low cut, full figured style offers less coverage with no fabric under the cup, preventing roll-up. The comfortable three section cups and wide side panel are … Read More
Once again Elomi Lingerie steps up to the plate with Kelsey, a new bra innovation that is destined to be a home run for the brand. Launching for A/W 21, this is a sport inspired bralette combined with the fit and function of the bestselling Matilda bra. The lacy crop top design encases the Matilda plunge underwire framework, simultaneously ensuring outstanding lift with trend right fashion appeal. The … Read More
By ELLEN LEWIS
I have wonderful children: 2 girls and a boy. My 2 girls came first, and I thought that was it. Charlie was a surprise, delivered in July, three weeks late at 9 lbs. 11oz. I think he needed to be a Leo because from the day he was born, he has been a natural leader, in control and completely dependable. I didn’t plan for him; I already … Read More
By HOLLY JACKSON
This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the … Read More
By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi… Read More