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matilda

Elomi Kendra in black for AW23 featured on Lingerie BriefsBased on Elomi’s popular Matilda UW Plunge, the new KENDRA Underwire Plunge is sexy and dramatic in soft stretch ‘love letter’ lace across the cups and center front for a flattering look!

Offering ultra comfort for the fuller figure, a three section cup plus cotton-lined side-support panel is constructed for forward shape, good uplift and separation. Unlined tulle is used on top cup for a lighter look. Soft fold-over elastic … Read More


Elomi Kintai Collection AW22 featured on Lingerie BriefsIf you love your Elomi Matilda Bra then you’ll adore their new Kintai Plunge! A flirty twist on the best selling Matilda bra, Kintai add a bit of sass with the peek-a-boo styling at the center that forms a little two-toned bridge. This ultra-low cut, full figured style offers less coverage with no fabric under the cup, preventing roll-up. The comfortable three section cups and wide side panel are … Read More


By ELLEN LEWIS

Elomi Lingerie Charley underwire embroidered plunge bra in aubergine as featured on Lingerie Briefs

I have wonderful children: 2 girls and a boy. My 2 girls came first, and I thought that was it. Charlie was a surprise, delivered in July, three weeks late at 9 lbs. 11oz. I think he needed to be a Leo because from the day he was born, he has been a natural leader, in control and completely dependable. I didn’t plan for him; I already … Read More


By HOLLY JACKSON

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the … Read More


By ELLEN LEWIS

Elomi Matilda Bra in Rose delivering july 2020 as featured on Lingerie Briefs

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that ElomiRead More


Elomi Elomi Charley Black Collection featured on Lingerie BriefsA plunge collection inspired by meadow flowers, Elomi Charley teams a light diamond mesh fabric with stretch lace and multi-colored embroidery on black, a look that’s brought to life with a hot pink flash through the embroidery. A luxurious mix and match collection with two bra and two brief styles.

The Charley Underwire Plunge Bralette (above) has a sexy low cut plunge and longline look with side support and additional … Read More


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