By ELLEN LEWIS
NATURAL skin
Organic Essentials
There was a definite uptick at CurvExpo in February. The show was larger, the layout was friendlier and the special events were pertinent to the current cultural shifts impacting the industry. For my part, as a veteran Intimates merchant, it’s still all about product and the social movements that guide its development. I was able to solidify my thoughts on subjects that are … Read More
Aubade
The summer Lingerie Shows, such as Curve, are replete with swimwear brands. Many of the companies that have established Intimate Apparel businesses are equally adept in swimsuit development. Take, for example Freya, Elomi, Fantasie, Rosa Faia, Lise Charmel, Antigel, Empreinte and Aubade to name a few. Labels well respected for their unique style are developing and launching successful swimwear collections regularly. Skin Lingerie comes to mind. And, as hybrid … Read More
Silent Arrow
Seasonal trends, as we know them, are over. That is not to say, that there are not design messages. It’s simply that these messages overlap, moving fluidly between key intimate and RTW classifications; blurring boundaries. Leggings become pants, Robes become jackets, Bodysuits and bras become blouses. And Pajamas go everywhere. Concepts Paris calls this Hybrid dressing. It is a perfect definition of the evolution (revolution) occurring in a … Read More
Fleur’t & UGG
I just attended 3 solid days at the NY Curve show having recently returned from the Paris Salon International de la Lingerie. As a result I find that the comparison between these two expositions is inevitable. Paris attracts an international audience and is a bigger platform. But Curve speaks to a North American market. Therein lays the difference. As a merchant, I study trends, but I am … Read More
By Margaret Shrum
Do you remember how exciting summer break was when you were young? It meant, no school, sleeping in, hanging out with friends, going away to camp, creating adventures and as you got older, it might have been about the summer love that swept you off your feet. Summer is the season to slow down, take vacations, relax more and play with life. The warm weather invites us … Read More
This week’s Intimate Discovery: A delectable New York City boutique shows some Skin™
After several futile attempts, I finally had the
pleasure of visiting Sugar Cookies, a sumptuous lingerie boutique located in New York City’s eclectic Chelsea neighborhood. The store is a visual treat, but, I was particularly intrigued by owner Susanne Alvarado’s enthusiasm for the Skin™ Lingerie brand on which, as a merchant, she has focused and … Read More
By ELLEN LEWIS
Launched at the beginning of this year, Vimissia is a luxurious, proudly made-in-Canada brand that revolves around silk. The brand was founded by friends Victoria Zhadan, Evgeniya Burmaka, and Elena Smirnova, whom Evgeniya says had long shared a love for “beauty, craftsmanship, and the quiet confidence that silk represents.”
Forced by the war to all leave their home country of Ukraine, Evgeniya and Victoria both settled in … Read More