Fleur’t & UGG
I just attended 3 solid days at the NY Curve show having recently returned from the Paris Salon International de la Lingerie. As a result I find that the comparison between these two expositions is inevitable. Paris attracts an international audience and is a bigger platform. But Curve speaks to a North American market. Therein lays the difference. As a merchant, I study trends, but I am … Read More
By Margaret Shrum
Do you remember how exciting summer break was when you were young? It meant, no school, sleeping in, hanging out with friends, going away to camp, creating adventures and as you got older, it might have been about the summer love that swept you off your feet. Summer is the season to slow down, take vacations, relax more and play with life. The warm weather invites us … Read More
This week’s Intimate Discovery: A delectable New York City boutique shows some Skin™
After several futile attempts, I finally had the
pleasure of visiting Sugar Cookies, a sumptuous lingerie boutique located in New York City’s eclectic Chelsea neighborhood. The store is a visual treat, but, I was particularly intrigued by owner Susanne Alvarado’s enthusiasm for the Skin™ Lingerie brand on which, as a merchant, she has focused and … Read More
By Dana Donofree, Founder of AnaOno
In the world of intimate apparel, we are often the first line of support for women navigating body changes. Yet one of the most misunderstood conditions affecting breast health is lymphedema. It is frequently confused with post-surgical swelling. For certified fitters and store owners, understanding the difference is essential to serving your customer with both knowledge and compassion.
Let’s start with discussing the difference … Read More
With their new Easy Like Sunday bras, Wacoal brings its uncompromising commitment to fit and quality to a softer, more relaxed silhouette. Perfect for running errands or lounging at home. Designed for ease, movement, and modern lifestyles, these wire-free lounge bras deliver a barely-there feel without sacrificing shape, especially for D–DDD cup sizes.
This V-neck wire-free lounge bra redefines light support with elastic-free stretch that … Read More
There’s a moment after breast surgery when getting dressed stops being automatic and starts being more of a thought process. You become deeply aware of how your body feels, what it needs, and often, what the market hasn’t bothered to consider. At AnaOno, that space between healing and living fully again is where every product begins.
After a mastectomy, traditional breast forms can feel heavy, rigid, or overly clinical, … Read More
Fit Fully Yours Lingerie is renowned for its expert fit, modern style, and all-day comfort, especially among fuller-busted customers. This Canadian brand has earned global recognition for serving larger cup sizes with confidence and care. With a size range from A–M cups, the collections blend European-inspired design with effortless, everyday wearability. The mission is refreshingly simple: deliver beautiful, supportive, and comfortable bras at an accessible price.
New collections Jade and … Read More