By ELLEN LEWIS

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference. One year later, I … Read More

With elegant styling details, Anita’s CLARA is the everyday comfort collection that gives you the unparalleled support you’re looking for. Now in a beautiful Rosewood hue, this fresh color is the chic addition to your spring wardrobe.


Lately I’ve been into trilogies. Film trilogies. Novel trilogies. The word trilogy is exciting and mysterious as it signifies that there is more to come. In many ways the intimate apparel world is a trilogy of the body, namely the butt, the waist, and the breasts. Those of us in this industry have spent lifetimes in search of ways to contain, enhance, and maneuver these parts of … 