The Anita Essentials Collection welcomes a new offering for SS23! So contemporary and comfortable, the new Essentials Seamless Bralette (#5405) is a clean cut, modern style in solid colors black and desert. Concealing molded cups have removable foam pads that are lightly padded and breathable with finely perforated foam. Ideal for everyday wear, the wire-free bralette is soft and smooth plus it features a perforated, breathable lining throughout. Wide straps … Read More
Photographed by BECKY YEE

This season we celebrate the true focus of intimate apparel: to feel good in your own skin, no matter your personal desires. Women are individuals; different lifestyles, different tastes and different goals. These three brands, recently photographed for the holidays by Becky Yee, represent alternative lingerie objectives that represent the diversity that the industry proffers.
Anita’s Essential Lace Bralette (above) is a yummy, soft stretch … Read More
This month On Gossamer highlights the Mesh Underwire Bra, another style that lives up to the brand’s ethos, effortless underwear in light as air fabrics. Unlined and feeling like nothing on the skin, it is, nonetheless, engineered for comfortable support fitting sizes 32-36, A-DDD cups. An inner sling enhances support for DD-DDD cups. Emulating the attributes of a diaphanous web, it is designed in a luxury Italian mesh while, … Read More
Whatever your holiday vibe is, we’ve got you covered! b.tempt’d has the perfect essentials for parties and events as well as for lounging on the couch. Find your ideal lingerie for the holidays.
b.tempt’d makes dressing up for the holidays easy with pieces such as the Future Foundation Backless Strapless Bra and the Comfort Intended Shorty.
The Future Foundation Backless Strapless Bra has a low-set hook-and-eye closure to accommodate the … Read More
By LINDA DYETT

Fashion mayhem has been happening lately. Strapless dresses worn over button-down shirts … transparent skirts … combat boots under cocktail gowns. Rule-breakers such as these are having a shakeup effect on lingerie too—as is evident in our current approach to breast coverage—what’s concealed and what’s revealed.

I’m talking specifically about cleavage here. For centuries–enabled by revealing decollete and V-neck and plunge tops, and speeded along in modern … Read More

This is Perfection! “The bra is gorgeous and fits perfectly. It’s sexy and is a perfect fit under my clothes. I love my Melody bra and I have it in several colors. For somebody with a large chest, it’s a flattering bra and you can wear it all day!” Kelly
Sensual burgundy purple is this season’s fashion color addition to the Melody range. This iconic Melody Invisible Full Cup bra … Read More
By Ellen Lewis

Einstein and Picasso. The combination of science and art is why the Lingerie world inspires me. This is exactly why I am pleased to welcome The Forever Group to our Partner Spotlight. This Canadian company is driven by entrepreneur Robert French, whose intimate’s roots were birthed in the 1980’s while working in his mother’s lingerie stores. Not exactly his cup of tea, and a passionate scientist, he … Read More
