With elegant styling details, Anita’s CLARA is the everyday comfort collection that gives you the unparalleled support you’re looking for. Now in a beautiful Rosewood hue, this fresh color is the chic addition to your spring wardrobe.
With a look of stylish minimalism, the Clara bras and shaping bodysuits ensure every day comfort and are discreet under form fitting clothing. Semi-transparent panels are used in the upper cup to visually … Read More
CALIDA launches its revolutionary DEEPSLEEPWEAR initiative for Fall/Winter 2023 raising the sleeping experience to a new standard of comfort. Harnessing the company’s 80-year legacy of cutting-edge fabric innovation and sustainable ethics, they have created a new collection of mix and match basics that ensure restful sleep in any thermal conditions. Three groups designed in three groundbreaking fabrics effectively function to cool, balance or warm.
DEEPSLEEPWEAR BALANCING keeps temperature and moisture … Read More
This month Evelyn & Bobbie debuts its newest color, Wildflower Pink. This dynamic shade pictured here in the bestselling Beyond (Above) and Evelyn (Below) styles is equal part bold and feminine. Hot pink is a proclamation of love, romance and burning passion, perfect timing for Valentine’s Day. Sophisticated, sexy, and uber comfortable it’s also a critical fashion statement for Spring 2023.
Designed to empower the woman who wears it, these … Read More
by TINA WILSON
Lately I’ve been into trilogies. Film trilogies. Novel trilogies. The word trilogy is exciting and mysterious as it signifies that there is more to come. In many ways the intimate apparel world is a trilogy of the body, namely the butt, the waist, and the breasts. Those of us in this industry have spent lifetimes in search of ways to contain, enhance, and maneuver these parts of … Read More
Innovative materials, dedication to sustainability, a pursuit of well being and rooted in product integrity, the Calida brand has always been a family affair. This month, this 75-year-old Swiss company previews its A/W 2023 collections for women, men, and kids. Sleepwear, loungewear, athleisure, and underwear basics are interspersed with updated and new styles. Calida’s spirit remains true to its cottage core design concept and its integral relationship with nature. This … Read More
The Anita Essentials Collection welcomes a new offering for SS23! So contemporary and comfortable, the new Essentials Seamless Bralette (#5405) is a clean cut, modern style in solid colors black and desert. Concealing molded cups have removable foam pads that are lightly padded and breathable with finely perforated foam. Ideal for everyday wear, the wire-free bralette is soft and smooth plus it features a perforated, breathable lining throughout. Wide straps … Read More
Photographed by BECKY YEE
This season we celebrate the true focus of intimate apparel: to feel good in your own skin, no matter your personal desires. Women are individuals; different lifestyles, different tastes and different goals. These three brands, recently photographed for the holidays by Becky Yee, represent alternative lingerie objectives that represent the diversity that the industry proffers.
Anita’s Essential Lace Bralette (above) is a yummy, soft stretch … Read More