By ELLEN LEWIS

One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased … Read More
This summer b.tempt’d has your back! The contemporary Future Foundation Collection—known for being easygoing and effortless—has officially expanded to deliver functionality to a modern woman’s wardrobe with the ultimate solution for open-back fashion problems.
This unique staple is perfect for backless dresses, tops, and open back looks. Featuring a low-set closure … 

After a year of pajamas, loungewear and bralettes, women are easing back into more structured pieces with pretty, everyday lingerie that also feels a little bit special… and sexy.
The … 

Feeling comfortable is one of the most (if not the most) important things when it comes to your lingerie. As something we wear all day, every day against our skin, investing in comfortable lingerie is a needs must. With working from home practices still in place, loungewear and multi-functional fashion pieces are prevalent now more than ever.