By ELLEN LEWIS
A few days ago, I was sculling through my Prima Donna Twist Spring 2021 notes and came upon this Efforia image, a very cool ‘twist’ on both the animal print and floral motifs that are fundamental to the lingerie business. The design is right in my wheelhouse: a juxtaposition of two opposing visuals that together form an entirely new effect. Using counterintuitive concepts seems apt for this … Read More




Brighter days are ahead… Montelle Intimates brings an early breath of spring with the introduction of this Mauve Mist hue to their collections.
Montelle has applied this hue …
For Summer 2021,
In its 8th year, the customer favourite Signature Collection will be showcased in a new cranberry shade. This gorgeous colour will be featured on the slip, camisole, short, pyjama bottom and robe.
Comfort Bras are at the forefront of what women desire these days, since we spend so much time at home. This trend is predicted to continue even once things get back to normal. Montelle has come up with yet another great offering, focusing on ultra comfort with excellent support for curvier figures.