Posts in Tag

Lingeire Briefs

By HOLLY JACKSON

Prima Donna MYla limited edition sports bra for curvy women as featured on Lingerie Briefs

I feel like if there is one thing everyone who works with Ellen Lewis knows about her, it is this: she absolutely loves horses. She’s crazy about them! I’m scared of horses and have never tried riding one, but I’ve been told by multiple people that horseback riding is a great test of a sports bra. Given this, it isn’t surprising that Ellen owns a ton of … Read More


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By ELLEN LEWIS

Skarlett Blue Siren Bra as featured on Lingerie BriefsSiren

I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More


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By HOLLY JACKSON

Royce Lingerie: Blosson wirefree bra as feature on Lingerie Briefs

Bralettes are still a dominating market force, but there are many women who are looking for a different kind of wireless bra. Beyond new mothers, we don’t talk about them much! There can be lots of reasons that women develop a dedication to wireless bras. Some women have health conditions that make wearing underwires deeply uncomfortable. Some women have skin sensitivities. Some women dislike the sense of … Read More


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Simone Perele bridal corset and panty on Lingerie Briefs

It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail … Read More


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When it comes to wedding sleepwear, nothing is quite as elegant as pure silk nightgowns and matching robe sets. Linda Hartman has been satisfying brides with classic silk designs since 1997. Embellished with a touch of lace, these pieces are simple, timeless statements at excellent prices. Wrapped together with Linda’s best-selling Bedroom Eyes eye-mask, no wonder these are a bridal shower favorite.

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Curvexpo Wrap ~ Part 1

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As usual, following the Paris Salon de la Lingerie and Interfiliѐre show, I attended all three days of the Curve NY Lingerie Expo. As the market is for me, the center of my focus, I spent a great deal of time foraging through different brand offerings to confirm and learn what my merchandising instincts have already told me is on the horizon for Fall 2016. … Read More


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