Clo Intimo
I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, … Read More
By ALISON CONNOLLY
Photographer @violainechapallaz, Makeup @liselottevansaarloos,
Styling @astridschilders for @janesvanity
Who are the designers or brands that stop you in your tracks while scrolling Instagram?
For me, it was recently Merle Noir. Or more specifically, it was the Hanako chemise (above) by the designer featured on (online boutique) Jane’s Vanity Instagram feed. It’s remarkable how exceptionally fine craftsmanship can capture your attention, even with just a fleeting … Read More
Samantha Chang
As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More
One could not ask for more prescient Intimate Apparel at this time than Montelle’s Body Bliss Breeze Collection. It is a perfect confluence of seasonality, fabrication and lifestyle needs. Constructed with MicroModal AIR® yarn ecologically sourced from Lenzing fibers the comfort factor is extraordinary. This soft, feather light and breathable fabric provides a fresh airy alternative for warmer weather wear. Five shapes: bralette, boyshort, biker short, capri and camisole … Read More
By HOLLY JACKSON
Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the … Read More
By TINA WILSON
There is a great deal of talk about comfort. All apparel is now comfortable according to the brands that deliver loungewear, sleepwear, underwear, sportswear, footwear and just about everything else one can think of.
Comfort can come in many forms. I crave the comfort of a text message from someone I have not seen in months. I need the comfort of seeing my great nieces and nephews … Read More
By ALISON CONNOLLY
No Body is Nobody campaign photos by Luo Yang http://luoyangphoto.com/
NEIWAI, which means inside and outside in Chinese, is a lingerie brand that gets it when it comes to empowering everyday women.
Founded in Shanghai in 2012, NEIWAI specializes in minimalist designs made from quality cotton fabrics for both men and women.
For the past few years the brand has developed marketing campaigns that challenge the … Read More