I am sure you are aware, if you’ve been following lingerie panty trends for the past couple of seasons, that high waisted briefs have come full circle in the underwear world. More specifically, for those who favor a vintage style, granny panties are a thing again. One of the brands, renown for their mutli-offer basic panty business is Shadowline. They have 16 different panty shapes, 11 of which are various interpretations of the brief … Read More
This month Lise Charmel launches a new version of its exquisite Fleur Aphrodite collection (originally in red) for Summer 2020. Golden glossed threads form an intricate flower pattern that embraces the torso with a sensual floral relief. A coordinating guipure and print capture the brand’s signature design aesthetic: luxurious intimates; each shape a modern artistic statement worthy of collecting. It is notable that Fleur Aphrodite is right on target for 2020/ 21 fashion direction, incorporating … Read More
By Holly Jackson
It’s impossible not to be charmed by Athena Kasvikis, the owner of Behave Bras. She’s fun, opinionated and totally invested in the idea that everyone is the proud owner of an amazing body that is worthy of support. It’s hard to believe that this bold woman would start a bra company with the word ‘behave’ in the title, but Athena has thoughts on that too. After all, every owner of a … Read More
By ALISON CONNOLLY
Photographer – @willyverse, Cinematographer- @gerald.lenon, Styling – @somkele_i, Hair & Make-up – @christinejair, Photo assist – @maridadii, Styling assist – @queenetteolu, Set Assist – @aidansaskia, Model – @isamessiah
If you feel like the past few weeks have not been that of Black cultural education and discovery, then you’re missing out. Focusing solely on the more recent events of the Black Lives Matter movement (specific to … Read More
By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. … Read More
By HOLLY JACKSON
Pretty Polly’s new Eco-Wear line caught my attention because simple, comfort lingerie is clearly on the consumer radar. This is a collection of seamless, soft bras, tights and bodysuits made with Amni Soul Eco, the only biodegradable polyamide yarn in the world. Available in S/M-XL and sold in eco-friendly packaging, it is a laudable effort to achieving sustainability.
Eco-Wear combines technological innovation with a thoughtful look at how the lingerie industry impacts … Read More
By ELLEN LEWIS
Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. As exquisite as they are; … Read More