Posts in Tag

sustainable lingerie

Say Yes to This ~ NOO

By ALISON CONNOLLY

NOO, a sustainable brand featured on Lingerie Briefs

NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.

In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to!  Co-founded by two young women, Anaïs and Elissa, NOORead More


Spotlight On …

By ELLEN LEWIS

photo by Ellen Lewis for Lingerie BriefsToday, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I … Read More


Spotlight On …

Spotlight On …

A Thankful Planet

By TINA WILSON

Calida sustainable 100% compostable t shirt illustrated by Tina Wilson as featured on Lingerie Briefs

Above all else I am thankful for my family, and it is a huge family. I come from a family of 10 kids, me being the oldest and I have many nieces and nephews of all ages, Peanut Butter, Nookie, Joi-Toy, Butterfly, JJ, Chillywilly, Man-man, Poopah and Delicate Flower, just to name a few. And no those are not their given names; those are my nicknames for … Read More


Spotlight On …

By ELLEN LEWIS

Commando's Butter Collection of sustainable intimate apparel as featured on Lingerie Briefs

You might be old enough to remember how the iconic advertising campaign slogan “What Becomes a Legend Most” catapulted the esteemed Blackglama fur company into popular culture. Considering its subject matter, luxury fur and celebrity status, its emergence during the 1960’s Youthquake was almost counter-intuitive.  Their strategy still exists today, much more under the radar and minus the star power. After all, aspirational luxury never really escapes … Read More


Spotlight On …

By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH Read More


Spotlight On …

Spotlight On …