By ALISON CONNOLLY
NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.
In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to! Co-founded by two young women, Anaïs and Elissa, NOO is a company that has … Read More
By ELLEN LEWIS
Today, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I was completely ignorant of the … Read More
By ALISON CONNOLLY
If you’ve been following Lingerie Briefs for a while, you may recall we featured the German lingerie brand Opaak in our Gallery. With its new collection being released in 2020, we thought it would be a wonderful opportunity to reintroduce the brand and share what you can expect to see in stores within the upcoming months.
Inspired by the German word ’opak’, a word that means the opposite of transparent, Opaak is … Read More
By TINA WILSON
Above all else I am thankful for my family, and it is a huge family. I come from a family of 10 kids, me being the oldest and I have many nieces and nephews of all ages, Peanut Butter, Nookie, Joi-Toy, Butterfly, JJ, Chillywilly, Man-man, Poopah and Delicate Flower, just to name a few. And no those are not their given names; those are my nicknames for them.
I want for them … Read More
By ELLEN LEWIS
You might be old enough to remember how the iconic advertising campaign slogan “What Becomes a Legend Most” catapulted the esteemed Blackglama fur company into popular culture. Considering its subject matter, luxury fur and celebrity status, its emergence during the 1960’s Youthquake was almost counter-intuitive. Their strategy still exists today, much more under the radar and minus the star power. After all, aspirational luxury never really escapes the ecosphere.
Flash Forward 50 … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation … Read More
By ELLEN LEWIS
For any of you who read my last blog on Sustainability, you know that this subject has occupied my thoughts for a while now. What concerns me with the new awareness of this issue is the marketers who hawk the concept for the mere sake of sale’s promotion. That is why, in this series of blogs, I feel compelled to highlight brands that have made this a mission from day one. … Read More
