By Jennifer Cermak
Stand Up Paddle boarding is exploding in popularity in Minneapolis and St. Paul. With our abundant lakes and rivers, the Twin Cities are the perfect location for this new sport. SUP has a heritage tied to the birth of surfing in Hawaii, and I am thrilled to pick up my new board this week (a pair of NSP surf betty’s) for my sister and me to use … Read More
By Jennifer Cermak
As I am sitting under a veranda on the hillside in Jamaica, I begin to wish I did not have tan lines. Yes, I could forgo the swimsuit and tan a-la-nude but alas, the staff and other guests may not appreciate my personal confidence. So I begin to think of Strapless swimwear as I wish I would of prepared to do some sunning strapless myself.
Nani Nalu’s … Read More
By Jennifer Cermak
Fantasie
Tankini’s have a bad reputation, most likely from the late 90’s when they introduced them to the market as mid-drift showing tops paired with regular bikini (skimpy) bottoms followed shortly by the extreme opposite – the high scoop neck with light shelf bra paired with a skirt, or better yet… shorts. Please. No fashion minded woman, kids or no kids is going to go for either … Read More
By Jennifer Cermak
We hear allot about how hard it is to find swimwear if you are big busted and or plus size, but the true petite customer is actually my hardest to fit. Petite being the complete opposite of my personal curves-for-days (in every direction) body, it has been trial and error in finding out how to flatter smaller proportions. Following up with my inventory buyers this week, we … Read More
Maison Lejaby
As many of you might already be aware, we have taken a dive into our own Swimwear Briefs column. Written by Jennifer Cermak, swim professor, maestro of Nani Nalu beachwear boutique and designer of Jenna Sea, an emerging luxury brand fitting D-G cups, we have watched this category evolve from a touch of fashion to a major margin builder in Lingerie stores across North America. Swimwear is the … Read More
By Jennifer Cermak
We have been hearing reports that tell consumers not to wear bikinis after age 47. What a load of rubbish. I’ll wear one when I am 80! (& I will still be convincing you to wear one!) After all, wearing a bikini is part confidence, part comfort, and part the right suit.
Every day we have a customer say: “I will not wear a bikini unless it … Read More
Submitted by Jennifer Cermak, owner of Nani Nalu Beachwear Boutique in Edina, MN
I too, have cried and verbalized self-pity alone in a fitting room with piles of swimsuits that covered too little or looked too horrid. I have been there, that dark and scary ‘I hate swimsuits’ and by default ‘I hate my body’ place. After 10 years in the swim industry working for others yet struggling to find … Read More