She Buzz


Artwork by Dennis Skogsbergh on Lingerie Briefs

Life is always in a state of flow, and we don’t always know where the flow is taking us. Sometimes it all seems mundane and predictable. Then life throws a curveball – for better or for worse.

With my move to the Midwest in January, there’s been a lot of change recently. Much of it has been amazing. I’m enjoying life in downtown Indianapolis. Joe and I are walking distance to surprisingly great food and drinks; the sports arenas for football, basketball and baseball; and pretty walks along the White River.

But I’d be lying if I said it was all smooth sailing. Moving to a brand-new place can be overwhelming at times. As much as I love meeting new people, building social and local business networks from scratch is a big project.

Some of Indiana’s gray, flat winter days were really … Read more


Woman's Empowerment on Lingerie Briefs

When I hear people talk about empowerment, it often seems to be connected to ways women think and feel about themselves.

Certainly, in the world of lingerie stores, we tend to connect women “looking and feeling their best” with “being empowered.”

In 2004, when I first found bras that fit, it was a transformational moment for me. It changed how I felt in my body. It changed how I saw myself. I felt empowered when I shifted my thinking about myself and my bras.

That theme is reflected in ways “empowering women” gets expressed in the media. Check out just a few descriptions of what makes an empowered woman:

An empowered woman…

  • Takes responsibility for herself
  • Makes her own rules
  • Honors herself: mind, body and spirit
  • Lives by her inner compass
  • Empowers other women
  • Forgives
  • Expresses herself unapologetically

That’s just a few … Read more


I’m addicted to this song by Grace. It’s not a new song, in fact, it’s a remix of the classic by Lesley Gore, “You Don’t Own Me.”

Don’t tell me what to say,

And don’t tell me what to do.

Just let me be myself

That’s all I ask of you.

Wherever you look, women are sharing that message.

When I had my first transformational fitting in a Cambridge UK lingerie store 13 years ago, it sparked a huge AHA moment for me. In finding bras that fit, I felt like the message was much bigger.

I felt like I fit – not just in my bras, but in my body.

That moment was the inspiration for my business, my book Busted! and the FabFit Academy, my bra fit training program.

Along the way, I’ve heard from women all over the world. … Read more


When it comes to lingerie and self-image, intimates professionals are well versed in the connection between bra fit and how a woman feels in her body. Countless articles have been written on the topic – some of them were probably written by you, the She Buzz readership!

But bras aren’t the only part of a lingerie collection that impacts women’s self-image.

Any time a woman wears a garment that makes her aware of her body in a negative way, there’s often a direct connection to negative self-talk. It can start a negative shame-spiral that rivals scarfing a large pepperoni pizza – with extra cheese.

And that’s no bueno.

Recently, there’s been an obsessive focus on “thigh-gap.” In case thigh-gap has escaped your notice, it occurs when women can stand with their feet together, yet still see sunshine from apex to knee. According … Read more


Ali Cudby on Lingerie Briefs2016 has been a big year — personally, politically and otherwise. And it’s been a big year for women. We’ve covered a lot of ground here at She Buzz: World of Women.

Back in January, we waltzed down the glamorous Red Carpet at the Golden Globes. Beyond the fabulous dresses and resplendent ladies, we examined the foundation of award show fashion. Standards for women – and the way Hollywood sets impossible standards for both celebrities and mere mortals – can impact the way women see themselves, and it’s not always pretty.

When we looked at the power of self-image in March it was a matter of life and death – literally. One lingerie boutique owner’s engagement with a customer was so positive and powerful, it changed the course of that customer’s life. It was a great reminder of the magic that … Read more

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