Swim Briefs

By ELLEN LEWIS

Magicsuit Swimwear romper on Lingerie Briefs

I am not in Mexico at the moment; I came north for the holidays and to prepare for the fall 2018 market. It’s a bit counter intuitive, braving the northeastern weather patterns while most people are escaping south for a sun soaked reprieve. It is, in fact, the beginning of the Swimwear season. And even though I write this wrapped in fleece, there is no doubt that my interest in this enormous industry has been peaked by the fact that I reside seaside for a big part of the year. Beachwear is as prevalent on the Mexican beaches as black everything controls New York fashion. Living in Cabo San Lucas, one might catch sight of the romper pictured above while cruising through the local flea markets, sipping margaritas on the marina or even dining on some tacos at one of the many resort lounges frequented by expats and tourists alike. What you might not realize, is that this trendy vacation attire is actually a bathing suit offered for Spring 18 by Magicsuit®.

Magicsuit Swimwear bodysuit on Lingerie Briefs

Looking forward to 2018 ‘trends’, we have already begun discussing Hybridization; the morphing of lingerie into swimwear and the integration of both categories into ready to wear wardrobes. What I find particularly enlightening is the manner in which Magicsuit® Swimwear has segued into this crossover conversation while sustaining the pulse of their brand signature. These swimsuits have been designed for serious water use and yet, every one of them makes a smooth transition into casual outerwear styles. Are they bodywear, tops or bathing suits? Maybe both. Serving dual needs, there is no compromise on quality. Engineered with Magicsuit®’s exclusive patented “comfortable control” fabric, containing Miratex®, a proprietary fiber containing 2x the amount of LYCRA® XLIFE™ fibers than any other fabric in the swimwear industry, lasting fit and color fastness is guaranteed. The best part of the deal, though, is the ease of care and packing required; minimum hassle, maximum comfort.

Magicsuit Swimwear tankini tops on Lingerie Briefs

“I Get Ideas About What’s Essential When Packing My Suitcase”
Diane von Furstenberg

 


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By ELLEN LEWIS

The Little Black Dress

The Little Black Dress, made famous by Coco Chanel when she introduced it in Vogue in 1926, has endured because it is an icon of good taste. This ubiquitous style has served for almost a century as a wardrobe staple that a woman can dress up or dress down. A symbol of understated elegance accessible at many income levels has positioned it as a classic fashion necessity. Personally, I have owned some version of the “LBD” for as long as I can remember, wearing it to work, to dinner, to casual parties and even to weddings. Capturing the mood with accessories is the secret and let’s face it, black is both chic and seductive. In fact, I even have one here in Mexico which, in the 5 years I have lived here, … Read more


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Aubade swimwear on Lingerie BriefsAubade

The summer Lingerie Shows, such as Curve, are replete with swimwear brands. Many of the companies that have established Intimate Apparel businesses are equally adept in swimsuit development. Take, for example Freya,  Elomi,  Fantasie, Rosa Faia, Lise Charmel, Antigel, Empreinte and Aubade to name a few. Labels well respected for their unique style are developing and launching successful swimwear collections regularly. Skin Lingerie comes to mind. And, as hybrid dressing continues its march into the modern wardrobe, we will see more and more newcomers to this market. At Curve, I saw two, in particular: Tutu from Israel and Karen Mabon from England that inspired me. The messages I gleaned at Curve were not very different than those I saw in Intimates: Bright, bold tropical colors dominated by blues, and pinks, from pale to darks. … Read more


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Skin Worldwide Swim on Lingerie Briefs

No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts Paris heralded the arrival of “HYBRID classifications:  garments with multiple-end uses that can be worn in different ways and on different occasions.”  Next week in her blog, The Hybridization of Design, Tina Wilson carries the message to the street as she discusses and illustrates the impact of this trend on the Lingerie Market. Retailers and brands aware of this much bigger picture are on the … Read more


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By ALISON CONNOLLY

Reard Swimwear on Lingerie Briefs

Here’s a bit of swimwear design trivia for you:  The bikini was invented in Paris by Louis Réard in 1946 following the end of World War II.  At the time, this radical design was intended to reflect the new attitude of women who were feeling liberated and strong following the war.  That brings us to another piece of swimwear trivia: The bikini was named after Bikini Atoll, the test site for the atomic bomb located in the South Pacific.  Needless to say, the reaction to this two-piece design was explosive!  In fact, it marked a definitive shift in the covered-up world of women’s fashions.  It wasn’t long before Hollywood embraced this skin-baring style, and created icons out of the women who wore it (such as Brigitte Bardot, Marilyn Monroe, and Ursula Andress).… Read more


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Beaches on Lingerie Briefs

I love the Northeast in the summer. Everything is so green. The contrast with the desert creates real balance to my life. But, it was hot as Hades here this week-end and my air-conditioner broke. So when my husband, who is still in Cabo recounted his glorious day at the beach Saturday, I was not a happy camper. I am pining for that Mexican ocean. No offense, but the Connecticut shoreline, pretty as it is to look at, does not compare. My solution is to immerse myself in beach dreaming by culling through my swimwear files. After all the 2018 Swim season is imminent. The Miami shows begin next week and anyway, I forgot to get my town beach pass. Perhaps the humidity is making me cranky.

Jolidon Swimwear on Lingerie Briefs

One brand that has already reported in, JolidonRead more


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