Several years back when I was in the process of launching a major sleepwear brand for my company, my Design Director and I decided to create an entire collection around shades of green.  There was a rhyme to our reason because this was a licensee recognized world-wide for their horticultural motifs.  When we presented our plans to the Sales team, we got a lot of resistance.   They insisted that historically, green did not sell in Intimate Apparel, but I decided to push back and we forged ahead with our concept.  By the way, as fabulous as the samples looked during market, we also had similar reaction from several buyers.  Nonetheless, this collection, aptly named Lily of the Valley, became one of the best-selling groups in the history of the brand.  And, by the way, the very same buyers returned to market, eating crow.  I think it’s important to take a … ...Read more


Essential Bridal Slips

By Margaret Shrum

Under every wedding gown, there is a slip that will enhance a bride’s shape and also create the most flattering silhouette for her gown.  Wedding gowns need a proper bridal slip to create fullness and for the gown to hang properly on the body. It’s a big mistake to not purchase a slip to wear under your gown; this detail makes a huge difference in the way the gown falls. Depending on the silhouette of the gown, there will be a special slip that will compliment it. Here are the most common gown silhouettes: Trumpet, A-line, Ball Gown and Tea Length.

For a trumpet or mermaid style bridal gown, a fit & flare style slip is the solution. The slip is fitted at the waist usually with a power net lining underneath to give a smooth tight shape that is fitted down through the hips to the … ...Read more


I love sitting in a showroom, nourishing my merchant’s soul with gorgeous product, beautifully executed and so seductively marketed.  This is perpetually guaranteed when reviewing the Chantelle Lingerie collection.  It’s always interesting and I am always inspired.  This is, after all the brand that has so successfully managed to bring French elegance to the pragmatic North American marketplace.   They have succeeded with a balance of sensual designs and essential basics.  They understand the Yin and Yang of a woman’s Intimate wardrobe.   So when I saw the newest incarnation of their Hedona T-shirt bra, I was excited but not at all surprised.  Chantelle has taken everyday beige to modern classic with a subtle plaid print.  Without compromising the fit or function of this bestselling seamless full cup bra, they have introduced just the right amount of visual allure to invigorate an established favorite.  That’s what I call “added value”.

 “Don’t Reinvent
...Read more

By now, it must be very apparent that I get a kick out of finding a new product whose character is clearly defined by vision and quality.  This time it’s the luxury designer collection from Minuit Douze showcased by the elegant In Showroom based in NYC.  Made in France, this is a concept brand created to evoke the romance of travel to romantic venues often dreamed of but not always in our reach.  Ruffles, bows, rosettes and lace embellish these playful intimates designed exclusively in silk.  They are saucy little treasures meant to be stowed away for an exotic midnight getaway.
Inquiries: floc@inshowroom.com 

“Zou Bisou Bizou”
~ Jessica Paré

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  READ INTIMATE VISION:
“I Wanna Be Loved By You”
& “The Art of Robert Kushner”
by Marina Rybak ...Read more


Faire Frou Frou

When I first walked into Faire Frou Frou unannounced last week, Alison Rubke, the charismatic co-owner of this eponymous boutique was clearly surprised. We had tried to connect during several of my previous LA visits but never seemed to make it happen.   Obligations always interfered; so this time, I did not want to make a promise I might not keep. It’s a bit of a trek from downtown Los Angeles to Studio City and I am not a fan of traffic, so I chose this holiday week to make the commitment.       There is a reason why this shop, in just 8 years, has become such a celebrated icon in the lingerie specialty store business.  All you need to do is stand inside this soft pink and cream boudoir and you might believe you have been transformed to a French Salon.  Every detail of the décor suggests quality, luxury and taste … ...Read more


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