Bridal Briefs ~ Simone Perele

April 25, 2017

Simone Perele bridal foundations on Lingerie Briefs

Beyond the wedding dress itself, Simone Pérѐle has recognized an enormous merchandising opportunity at their fingertips. So, we thought we would give a little highlight of their Spring 17 lingerie from “yes, I will marry you until “I do” READ and SEE more here



Featured Designer ~ Morgan Lane

April 24, 2017

Morgan Lane Lingerie on Lingerie Briefs

Morgan Lane has been on our radar for several seasons now. Alison is highlighting this New York City designer this week in our Gallery. Her styles and vision reminds her of the fashion influence of Coachella. READ and SEE more here



Pushing Boundaries ~ Oh La La Cheri Regroups

April 21, 2017

Oh La La Cherie lingerie on Lingerie Briefs

It’s probably no secret that I love writing and I only wish that I had the talent to produce a tome, so stunning in its prose, thoughtful in its production and brilliant in its message that the reader might not be able to put it down. There have been certain books that I’ve read throughout my life achieving this objective, provoking deeper insight than the obvious, creating clarity where there was once resistance. This is what happened when I read “All the Light We Cannot See” by Anthony Doerr.  This Pulitzer winning novel weaves the unlikely bond of two WWII antagonists, a young French blind girl and a German soldier who has spent his formative years as part of Hitler’s Youth. Circumstances cause their worlds to collide. From wariness to trust, Marie-Laure and Werner find meaning in each other’s existence.

Oh La La Cherie lingerie on Lingerie Briefs

As I explained: the story affected me in many ways, including thoughts about the Lingerie Briefs mission. We have always focused on lingerie that straddles the better to designer market, mainly because of my desire to advocate for quality, fit, elegance and functionality. And even though I respect those brands that are overtly “sexy” for their business acumen, it is not my style. To me lingerie is an investment in a woman’s self-esteem and a nod to feminine artistry. So, I have shied away from these companies on Lingerie Briefs.

Oh La La Cherie lingerie on Lingerie Briefs

However, after following the Oh La La Cheri tale for the past 2 years, albeit from a distance, I have reconsidered; at least for this brand. Like the improbable relationship born of necessity in Doerr’s book, I have adjusted my perspective as I have watched Oh La La Cheri’s collections and campaigns evolve to another level of intimate revelation.  This 10 year old company, who consistently has their finger on the pulse of cultural and fashion trends, has re-positioned itself to appeal to a “much more educated and smart market seeking statement pieces, trends, fit and quality at reasonable affordable price points.” In particular, their development of the plus size market (1X-4X), a big void in this category, is exemplary. Oh La La Cheri’s business model is working. Nordstrom’s just came on board. Sometimes, we must push the limits beyond our boundaries in order to see light on the horizon.

“There Are None So Distant That Fate Cannot Bring Them Together” ~Anthony Doerr




Natori Lingerie Births The Flora Bra

April 18, 2017

April the Giraffe on Lingerie Briefs

I guess by now anyone of you who has the slightest relationship with social media and the internet knows that April the giraffe gave birth to her baby this past weekend. Me, I have been on this story since the end of March, waiting (like the other 6 million followers) rather impatiently for the big event. After Shirley got me hooked on the live feed, I found myself checking the status of April’s progress more often than I would like to admit. Kudos to Animal Adventure Park in NY for building such an enormous fan base via social media: smart marketing as they appealed to our baser instincts. But the real heroine here, as usual, is the mother. April’s odyssey has captured our imagination and helped create another generation of these beautiful beasts.

Natori Flora bra B-G, 30-36 on Lingerie Briefs

I must admit, though, that my particular obsession with the pending delivery had an alternative objective. I have been anxious to write about Natori’s new Flora contour underwire demi bra almost from the moment it launched early this year to immediate double digit sales results. But I had to stand by for the big day. After all, the Flora bra has been such a success at retail that I had to insure that April’s parable met my expectations. And, at long last, it has, all 125 lbs & 5’9″ of him.  Flora captures many design elements of the bestselling Natori Feather’s DNA while establishing its own genetic signature. Engineered floral lace covers innovative molded cups to create a seamless deep plunge neckline, but this bra fits sizes 30-36, B-G cups accommodating a greater range of women. The Flora bra proves that to perpetuate a lineage does not require multiple offspring. One majestic result will do.

There is Such a Special Sweetness in Being Able to Participate in Creation”~Pamela S. Nadav




Featured Designer ~ Carine Gilson

April 17, 2017

When it comes to the essence of luxury lingerie, no one does it quite like Carine Gilson. Every time I am in Paris I make a point of seeing her exquisite designs, particularly the lace appointed pieces. Today, in our Gallery, Alison features this extraordinary designer. READ and SEE more  here



Swim Briefs ~ LOU Lingerie launches Swimwear

April 14, 2017

Lou Swimwear on Lingerie Briefs

I am so happy that LOU Lingerie is back on board with their heritage design inspiration. Now, for Spring 2017, they are launching luxury swimwear. I have chosen to anchor their collection with a visual metaphor. Nothing says nautical quite like stripes. READ and SEE more here


Beach Bliss! Elomi’s New Chevron Midnight Swim Collection

Chevron Midnight Plunge Bikini Top with Classic Brief Aye Aye Captain! A fresh take on… [more]

Beach Bliss! Elomi’s New Chevron Midnight Swim Collection Beach Bliss! Elomi's New Chevron Midnight Swim Collection

Introducing SASHA Moulded Plunge Bra by Sculptresse

So pretty in soft pink, this new collection from Sculptresse will have all the girls with… [more]

Introducing SASHA Moulded Plunge Bra by Sculptresse Introducing SASHA Moulded Plunge Bra by Sculptresse

La Costa Del Algodón ~ La Vie Boheme

By ALISON CONNOLLY Putting together this post involved quite a few “I want that…I… [more]

La Costa Del Algodón ~ La Vie Boheme La Costa Del Algodón ~ La Vie Boheme

PJ Harlow ~ New Limited Edition Spring/Summer Colors!

Get them before they're gone! While supplies last, PJ Harlow is offering many of their… [more]

PJ Harlow ~ New Limited Edition Spring/Summer Colors! PJ Harlow ~ New Limited Edition Spring/Summer Colors!

b.tempt’d: b.charming bodysuit

b.tempt’d made a bodysuit! And of course, it is gorgeous. One of the hottest trends… [more]

b.tempt’d: b.charming bodysuit b.tempt'd: b.charming bodysuit

Montelle’s Eternally Yours ~ Romantic Bridal Collection

Most little girls dream of their special wedding day. It's a day of love and magic that… [more]

Montelle’s Eternally Yours ~ Romantic Bridal Collection Montelle's Eternally Yours ~ Romantic Bridal Collection

High Moments ~ Freya Swimwear

By ELLEN LEWIS Writing today’s blog presented me with a challenge. I really wanted… [more]

High Moments ~ Freya Swimwear High Moments ~ Freya Swimwear




























Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis