Marie Jo Swimwear on Lingerie Briefs

It’s not spring yet and par for the course this winter the weather is awful: it’s pouring rain in New York today. I, however, can endure. In three weeks I will return to my home in Cabo San Lucas, Mexico, from where my friends have been posting beach pictures:casual  whales breaching, boating excursions and seaside dinner dates. In most of these images, bathing suits are the clothing du jour.  Cabo is a huge resort destination for the California celebrity set. We hear about it all the time, but our lives rarely cross their secluded villa hideaways. Those scenes remain in the movies. For the rest of us, the lifestyle is just fine. But bathing suits are required. Why not experience a bit of cinematic transference? Marie Jo’s new swimwear collection manages to do just that. Created with iconic film Divas in mind, … Read more


F.R.S. For Restless Sleepers on Lingerie Briefs

Let’s face it, we’ve heard quite a bit about the trend of wearing pajamas as outerwear, but it can be a bit daunting for the average woman to pull off.  Many luxury PJ brands do a beautiful job styling their designs to create inspiring ready-to-wear looks, but for some of us (ahem, myself), styling PJs as outerwear ends up looking precisely like that; simply wearing pajamas outside the house.  That’s where F.R.S. (For Restless Sleepers) comes in to save the day.  In my opinion, it’s mainly an outerwear brand that has a loungewear-inspired look (and not the other way around).  There’s just a bit more structure in the pajama-looking styles that distinguish this label as something meant for outside the bedroom; it looks like an intentional loungewear-as-outerwear ensemble.  Notice how you see traditional pajama details like piping and matching patterned tops … Read more

by DEEDEE CROSLANDDeedee Crosland interviews Erin Harris of Intimatology ~ Lingerie MarketingAn enlightening discussion with one of Intimatology founders, Erin Harris gave me new insight to what great things can happen when lingerie brands partner with this branding/marketing firm. Both Erin and her partner/husband Rich have extensive backgrounds in the intimate apparel & legwear industry and they decided to create a special marketing niche to help lingerie brands grow and get noticed. With a great track record, Intimatology offers customizing strategies and utilizes their marketing tools such as website design, photography, packaging, branding and much more to help their clients experience significant results.

Listen to Deedee’s interview with Erin Harris co-founder of INTIMATOLOGY

click small box to the left below to start audio…


Deedee’s love and knowledge of lingerie, her passion for storytelling and connecting with people through podcasts and video can also be seen and heard at The Lingerie Read more


Jenny Rieu collaboration with Dita Von Teese Lingerie & Marjolaine through Glamuse on Lingerie BriefsJenny Rieu collaboration with Dita Von Teese Lingerie & Marjolaine through Glamuse

On the surface, Jenny Rieu and I don’t have a ton in common. However, as I worked with her on this column this month I began to see that she felt the same way I frequently feel: that working in the lingerie industry had forced her to confront and come to love her body in a way that might not have happened otherwise. Working in the lingerie industry when you’re plus-size can be tough, but it can also be enlightening and powerful – at the very least, it means that you confront ideas about size and clothing access on a daily basis. Jenny is more than a model: her thoughts about the industry and lingerie as a whole reveal a woman who has thought deeply about the issues surrounding diversity … Read more


Maison Close Shapewear on Lingerie Briefs

I have struggled my entire life with a desire to contain a curvy figure while not feeling constrained. From the first “girdle” my mother bought me at age 12 (and  I refused to wear) to the explosion of shaping garments technically engineered to “seamlessly” smooth and control, I have chosen comfort over concealment. But, with time, my body has decided to retire south and no amount of exercise or diet has much impact. (Well, no amount that I am willing to sacrifice). I even consulted a cool sculpting clinic a few weeks ago: a non-invasive way to diminish flab.  But it seems like an awful lot of expense for a 25% reduction of fat. So I resigned myself to re-exploring the shapewear category.  Product wise, my timing couldn’t be more on target. As the textile market continues to evolve, major breakthroughs in … Read more

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