A Whale of a Bra ~ Empreinte Cassiopée Spacer

March 28, 2017

Whale watching in Cabo San Lucas on Lingerie Briefs

I went whale watching this past weekend determined to see one in the wild, since I have not had the pleasure since I began living here in 2011. That’s because the season peaks in early winter, good for tourism, bad for me. I am always away, in Paris, NY and the rest of the lingerie market, hunting and gathering product information while the rest of my friends take countless sojourns into the ocean to site these magnificent beasts. The water’s around Cabo San Lucas are a migratory destination and breeding ground for many species. Witnessing these humpbacks in the wild breaching the ocean’s surface, swimming with their young or just rising for air before the inevitable dive is poetic. These 40 ton mammals are incredibly graceful, but did you know that to merely propel through the water requires energy equivalent to a 550 horsepower machine. Now that’s engineering.

Empreinte Cassiopee spacer bra on Lingerie Briefs

This fact is what brings me to Empreinte’s new Cassiopée spacer bra, which by the way I was wearing throughout my whale watch. This style is the first spacer bra I have ever successfully worn all day. Usually, spacer cups just don’t have the necessary leverage to defy larger breast gravity during an active day. That’s not a criticism of the few I’ve tried. It’s merely a statement regarding the challenge of supporting a G cup with lighter weight materials. This bra, which took Empreinte 2 ½ years to perfect, is a combination of a breathable feather light fabric that is invisible under my clothes while it sustains front and center lift. To accomplish this is for 30-42, C-G cups is, in my opinion, a feat of artful construction. Nature’s dynamics and a bra so comfortable that I forgot about it; that’s a whale of grateful experience.

“The Poetry of Earth is Never Dead” John Keats


Featured Designer ~ Murmer Lingerie

March 27, 2017

Murmer lingerie on Lingerie Briefs

Today, in our Gallery, Alison is showcasing the Romanian designer Andreea Bădală and her showstopping Avant-Garde brand, Murmer. I saw this collection in Paris and was mesmerized by the way in which Andreea has merged lingerie and RTW.  SEE and READ more here.



The Naked Experience

March 24, 2017

Naked brand's Luxury Spa Robe on Lingerie Briefs

For 10 years of my career, I worked for an Istanbul based intimates company who, at their peak, owned over 50% of the robe quota from Turkey to the USA. Suffice it to say, I learned a few things about the robe business, in particular, the terry robe business.  From a layman’s point of view, a terry robe might seem to be a fairly simple garment: It’s more often than not a white wrap toweling fabric that envelops the torso with the help of a self-belt.  But, having serviced the sales of multiple retailers, none quite as demanding as the Victoria Secret’s production team when they were selling over 500,000 units a year, there is a great deal more to the business than meets the eye. Yarn, shearing heights, dye lots, consumption, sewing and finishing, just naming a few.  A terry robe is a bathroom essential for many women (and men) but for the lingerie merchants, in the past few years, it’s lost its “sex appeal”.  As a result, the terry robe has been relegated to home departments, on-line searches and commodity retailers.

Not anymore. Naked brand has just changed the game (again).  Hearing about their amazing spa robe sale’s results in intimate departments at retailers such as Bloomingdales, is a welcome blast from the past with a very contemporary twist. This style is an expert interpretation of a true “bath” robe with the dual function of an easy going loungepiece. Cut to flow effortlessly over the body, it is designed in a cloud soft terry cloth that is super absorbent as well as light enough to wear year round. Pictured here with the Naked Luxury micro-modal bralette and panty, it amplifies the brand mission to assure function while feeling nothing at all. It is, in fact the ultimate “Naked Experience”

“It’s Deja Vu All Over Again” ~ Yogi Berra


Swim Briefs ~ Fleur of England

March 21, 2017

I flew back to Cabo Saturday night and I am going through a bit of an outer body experience. This is the first time that the transition doesn’t feel like the great escape. I am a bit jet lagged- daylight savings time hasn’t started here yet- and I am pretty much in the same frame of mind I left in NY; creatively blocked. For anyone who is a writer, this is not a happy place. . .Learn how Fleur of England’s stunning new resort-wear changed my state of mind. READ and SEE more here



Featured Designer ~ Love Stories Intimates

March 20, 2017

This week, Alison explores the eclectic world of the Dutch brand, Love Stories. I first learned about this disruptive intimates collection when they burst on the fashion scene several season’s ago in Europe. Growing fast, although not yet in the USA, you can READ and SEE more in the Gallery.



Dita Von Teese Lingerie is Back in Town

March 17, 2017

Dita Von Teese Coquette Bra on Lingerie Briefs

A few weeks ago, I was invited by Dita Von Teese and her lingerie partners at Anderson Brockhurst to see her sold out appearance at the Gramercy Theater in downtown NYC. I have seen some pretty edgy shows in my time, but I had never seen a live Burlesque show. I was in for a treat: vaudeville, saucy dance, glittery costumes, and in your face comedy.  Dita’s act, The Art of the Tease, proved once again why she is internationally lauded for this genre. Luxurious, spellbinding sets enhance the slow, deliberate and sensual style of her performance. The female body is transformed into a fearless, moving work of art. She is the quintessential lingerie icon.

Diita Von Teese luxury panties on Lingerie Briefs

That’s why when her young brand disappeared from the market radar last spring; there was a deep sigh of disappointment, particularly by the retailers that had experienced the incredible sell through of her first few seasons. Suffice it to say, these things happen in business.  But after a reorganization of infrastructure while maintaining her original first class sales, design and production team, Dita Von Teese is back in town. Dita’s hand is, as always, clearly embedded in the product. She has applied her amazing eye for glamour with the same attention to detail that delivers her star quality acts. Despite the fact that the new intimates are stunning, one more beautifully wrought than the next, it is, in my opinion, the panties that speak to my retail value instincts. They are collectibles, a worthy reflection of Dita’s sensuality, strength and hardworking character. Available from XS – 4XL, I see them as their own statement that when merchandised together have multiple unit sale’s potential. An “I deserve this” pick me up, they are a delicious slice of spice. Contact

Diita Von Teese luxury panties on Lingerie Briefs

“Don’t Save Your Good Lingerie For Dates, Wear It For You” ~Dita Von Teese

You might like these prior posts about Dita Von Teese
Anticipation and Satisfaction
Creative Balance


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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis