Innovation Can Change Everything ~ Giapenta Intimates

July 11, 2017

Tobin our Pitbull mix on Lingerie Briefs

Last weekend, I invited my son and daughter-in-law to a barbecue at our Connecticut house. I also invited Tobin, their 50lb pit bull mix. Problem: they live in Brooklyn, use only public transportation and worry, as most childless couples do, about leaving their dog alone. Adding to the conundrum, the New York metro system recently banned animals not fitting into a tote bag from traveling on subways, buses and commuter trains. However, intrepid New Yorkers known for creative innovation have found a solution: bigger bags for bigger dogs. And so, problem solved. Maybe Tobin wasn’t thrilled, but they arrived, intact and we all had a great July 4th

Giapenta bodysuits on Lingerie Briefs

You might be wondering what a picture of my son’s dog, Tobin, zipped inside a canvas bag has to do with the new luxury lingerie brand, GIAPENTA; but I think the correlation is right on point. Whether one is pioneering a cultural trend or creating technology that is a potential game changer for the Intimates industry, innovation remains the byline. GIAPENTA founder, Kris Strouthopoulos, has used her years of experience working with temperature balancing fabrics in in the luxury bedding industry to develop an exclusive and high performance fabric, TempPro™. This technology, embedded in the material, pulls heat from the body and puts it back when necessary. Keeping a balance between warm and cold without the presence of any moisture enables the incorporation of this process in delicate garments worn close to the skin.

Giapenta x back bra and panty with Temp Pro on Lingerie Briefs

This collection of bras, panties, camis and bodysuits has received continued validation by women who have tested and bought it. Besides being beautifully designed, the intense amount of fit and fashion R & D completed before the launch and the highly respected manufacturing facilities producing the merchandise are an excellent indicator that this company understands what developing functional fashionable product requires. The styles shown here are already best-sellers.

Every Once in a While, a New Technology, an Old Problem,
and a Big Idea Turn Into an Innovation”  ~Dean Kamen




Featured Designer ~ Voiment Intimates

July 10, 2017

Voiment Intimates on Lingerie BriefsOnce again, true to our desire to support fashion students and emerging lingerie designers, this week Alison highlights London School of Fashion Graduate Yumen He as she prepares to launch her first collection on line for her brand, Voiment Intimates. READ and SEE More HERE



Bridal Briefs ~ Maison Lejaby OUI Collection

July 6, 2017

Today, in our Bridal Briefs Column, we celebrate the heritage of lace, its impact on the lingerie business and its role in design, evident in the beauty of Maison Lejaby’s OUI bridal collection. READ and SEE more



Featured Designer ~ Rose Fulbright

July 5, 2017

Rose Fulbright hand-painted Silk Loungewear and Beachwear on Lingerie Briefs

I am particularly happy that Alison chose Rose Fulbright’s amazing silk print designs to feature this week in her blog; “Everything is Coming Up Roses”.  These hand painted pieces and contemporary shapes remind me of the best aspects of modern art. Beachwear, sleepwear, loungewear: there is so much more to absorb. SEE and READ more in our Gallery…



Happy July 4th!

July 3, 2017

Celebration by Tina Wilson on Lingerie Briefs

We’re taking a couple of family days to celebrate the 4th. Be well, Be safe from our team at Lingerie Briefs. (Illustration by Tina Wilson)



Cake Breaks into the Mainstream Lingerie Market

June 30, 2017

Sugar Candy bra on Lingerie Briefs

If you have ever dealt with children with disabilities, you will understand the importance of Mainstreaming. In the world of education, it has been proven to be the x factor in developing social skills. To be part of a group that includes most people prepares students to deal with the world at large. It’s a ‘win win’ situation; fostering tolerance and facilitating self-esteem. I have witnessed this personally as a volunteer at a therapeutic horse center and within my familial scope when confronted with learning issues that label a child and cubbyhole their identity. Mainstreaming is a good thing. It expands horizons and promulgates social skills. It brings a person closer to the whole.

Thus my appreciation for  Cake Maternity’s decision to move beyond their established business model into the mainstream lingerie market with their recently launched Sugar Candy brand. Sugar Candy is targeted specifically for the fuller bust woman. The Sugar Candy bra, Cake’s first foray beyond their current niche, is a wirefree, superbly soft and stretchy design for those of us who fit into this category; 20% of the female population globally.  This is the bra a larger breasted woman puts on for relief after she comes home. A full busted woman’s comfort level is often compromised by the constraints of wired bras and the weight of their breasts. Constructed with moulded cups and side support panels , it provides projection and separation.  In sizes XS-XXL (30-42, F-L cups), this design is not meant as a substitute, but rather a complement to a woman’s lingerie wardrobe. It is a sleep or lounge bra. Stores are already reporting up sales as plus size customers are purchasing this style along with their regular underwire basics; initial reviews are stellar. Cake Lingerie is renowned for its expertise at fitting the needs of larger breasted pregnant and nursing mothers. Sugar Candy crosses accepted boundaries satisfying a much broader market to establish additional equity in the Intimate Apparel industry.




“I Like Pushing Boundaries” ~Lady Gaga





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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis