By HOLLY JACKSON
As I drove across Lake Pontchatrain a few weeks ago, I was a little nervous. While I greatly appreciated Bra Genie’s invitation to try one of their bra fittings, it’s rare for me to have a good time at a bra fitting. Years of being fitted into ugly bras as a teenager had made me self-conscious about the whole process. At my first “adult” bra fitting, the fitter had immediately touched my stomach and asked how many months pregnant I was – I nearly burst into tears on the spot. Thankfully, I am here to report that that my avoidance of bra fittings may be over, at least if I can have them all at Bra Genie.
Bra Genie is one of the largest lingerie boutiques in the New Orleans metro area, … Read more
By ALISON CONNOLLY
What is it about dark, sultry, sexy lingerie that makes it so perfect for the holiday season? Perhaps because it’s the time of year when we opt for our most elegant wardrobe choices, and special occasions call for special lingerie! That’s where the signature collection from Coco de Mer fits in perfectly. Certainly many of you are familiar with the Coco de Mer boutique, which specializes offering luxury sex toys, erotic gifts and exquisite lingerie brands. But perhaps you did not know the boutique also boasts its own line of decadently naughty intimates. The AW17 collection featured here was “designed to empower and excite”, and with plenty of lacy cut-out panties and quarter cup bras, it does just that. There are 8 separate groups featured this season, each with its own set … Read more
By ELLEN LEWIS
I’ve been debating about writing this blog about Juana de Arco for a while now. I know that many of our readers look to us to see what’s happening in the market, specifically intimate apparel. So highlighting an artisan brand that encompasses a woman’s entire lifestyle in which lingerie is part, but not necessarily the primary piece of their story could be perceived as counter intuitive. I actually discovered this 18 year old Argentinean brand several years ago at Curve when I stopped at their booth mesmerized by the riot of colors and patterns on display. As enticing as the visuals were, I didn’t really see how this array of one of a kind apparel in a miasma of bespoke hand printed fabrics would mesh with the North American retail attitude. But … Read more
By ELLEN LEWIS
Some years ago, while working for an international company who was considered expert in the design and development of casual sleep and loungewear, I was asked by the owner to research the potential of entering the bra business. Why? Because at the time we functioned as a sourcing arm for Victoria Secret’s robe and PJ categories. In fact, overseeing this process was my primary responsibility. My boss was exploring the possibility of expanding our reach with the client, even though we held a healthy position in the supply chain. It was this project that truly educated me on the cost of setting up and running a successful foundations business. The first thing I asked him (and we are speaking of some years ago) is “Do you have a million dollars to spare?” … Read more
Today, we are very pleased to introduce our first ever e-commerce venture: an exclusive offer of illustrated Holiday cards by our incredibly talented teammate, Tina Wilson. Many of you are familiar with Tina’s bi-weekly blogs on Lingerie Briefs in which she uses her artistic acumen to sketch her insight into the world of Intimate Apparel. Long respected for her Lingerie designs, Tina’s grasp on the cultural trends that drive the market are always prescient.
Now, you can purchase all 5 of these holiday cards in a package of 10 (2 of each) for $25.00. This is a very LIMITED EDITION. We are testing our waters, exploring potential and determining interest in our reader’s desire to shop her for unique and creative items/ gifts. Shipping in the USA is free. Your feedback is appreciated. Happy … Read more
by DEEDEE CROSLANDI recently enjoyed a lively chat with Natalie Marshall about her brand KIP SLEEPWEAR. Natalie shares her fascinating journey of designing and manufacturing high quality, chic pajamas that are traditional in style with a youthful twist. As a young girl she recalls the excitement of receiving exquisite pajamas as gifts from relatives in Britain, which she cherished, but as an adult had difficulty finding locally. KIP Sleepwear was founded as a way to recreate the perfect pair of pajamas ~ and share with the world! Built from passion, Kip Sleepwear, manufactured in Canada, was born just one year ago yet VOGUE has already taken notice!
click small box to the left below to start audio…