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Falke

By ELLEN LEWIS

Falke Mens Daily Climate Control Underwear as featured on Lingerie Briefs

Bullseye! FALKE hits the target with their Daily Climate Control Underwear program. Although available for both men and women, I am inspired here to focus on the men’s collection. I have not tried the product personally, but my husband has. Based on his reaction when returning from the gym the other day and the luxurious hand feel of the fabric, I can honestly say, FALKE has done it once again.

Falke Mens Daily Climate Control Underwear as featured on Lingerie Briefs

Soft, malleable and with a modicum of stretch, this material is a combination of Egyptian cotton, viscose and elasthane.… Read More


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By Ellen Lewis

Falke Cuddle Pad Slipper Socks with Merino Wool and silicone grips as featured on Lingerie Briefs

This post is about socks, specifically Falke’s collection of silicone anointed grip House Socks that have been a saving grace, all four seasons, in my daughter Katie’s freezing home. For some reason my son-in-law feels compelled to keep the air conditioning and/ or the heat at 67 degrees (or below) all year long. The dilemma? We take off our shoes when we enter the house. No big deal except the house is a combination of wood and granite floors, and my feet are perpetually cold.  … Read More


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By ELLEN LEWIS

Falke Cool Kick socks as featured on Lingerie Briefs

Whenever I shop for ideas, wherever I travel, I always search for interesting socks; preferably eclectic patterns and colors that add a touch of flair to my normal NY black wardrobe. I suppose it’s a result of my hosiery buying days when, in the 80’s, legwear was evolving from boring beige to a fashion accessory. In Europe, one cannot miss the impact of the Falke brand, always occupying substantial floor space, front and forward in the hosiery departments. Now, I know why.Falke Cool Kick socks as featured on Lingerie Briefs

Falke is an anchor sock brand in many USA lingerie stores, but it wasn’t until I tried them myself, that the reason became clear.… Read More


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By ELLEN LEWIS

Jane Woolrich Bridal Lingerie as Featured on Lingerie Briefs

This season the bridal business is burgeoning. Wedding plans surge as the pandemic subsides. That’s good news for the Intimate Apparel business. As I have said before:

“There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion, and gratification to a woman’s life.”

In this post, I have culled the market, reaching out to brands who focus on bridal lingerie.… Read More


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By ELLEN LEWIS

Lingerie Briefs Salon at Curve NY as featured on Lingerie Briefs

While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, the only venue capable of accommodating mainstream brands as well as side shows valuable to retailer education.… Read More


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By ELLEN LEWIS

Skin pajamas and Pluto robe as featured on Ellen Lewis on Lingerie BriefsSkin and Pluto

I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews.  It is never our intention to postulate.

But recently, in discussion with my partner Shirley and my social media director, Alison on the subject of our lingerie drawers and how they have morphed during the pandemic, it is interesting to note that our choices fall easily into the much hyped comfort zone.… Read More


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By ELLEN LEWIS

Maison Lejaby Spring 22 as featured on Lingerie BriefsMaison Lejaby

Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, there were brands and stores who opted not to show live.… Read More


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