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Shell Belle

By ELLEN LEWIS

Shell Belle Couture Bridal Lingerie as featured on Lingerie Briefs

I don’t even know where to start when describing the Shell Belle Couture bridal brand. It’s an exquisite, showpiece of excellence, a cornucopia of lingerie detail expertly sewn, and a true paradigm of intimate design. In today’s world held hostage by on-line media the Shell Belle Couture campaign imagery sells its story effortlessly. I can vouch that this is all true because I just saw the new Illusions of Grandeur collection and … Read More


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By ELLEN LEWISShell Belle Couture Bridal Collection Seduce Me nightgown as featured on Lingerie Briefs

I met Michelle Blenkinsopp-Guild, founder of Shell Belle Couture, shortly after she launched her luxury collection in 2010. I was immediately smitten. Her beautiful bridal designs, created in England, are lingerie masterpieces. Composed with European silks, tulles, and leavers laces, they are heirloom pieces that hark back to a time when precious underpinnings were all the rage. I imagine a scene out of The Great Gatsby, where elegance, romance and sensuality … Read More


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Other than my own wedding which was so long ago, the details escape my memory, I have only attended one bridal suite pre-wedding regalia. That was recently at my daughter in law’s bequest. There the bride and her attendants, wrapped in specially monogrammed robes, were pampered by makeup artists and hairstylists who morphed them into ladies in waiting. The champagne flowed. mimosas were poured and there was so much food I wondered how they would … Read More


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By Ellen Lewis

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My affair with the Shell Belle Couture Luxury Lifestyle Collection began several years ago when I first discovered the brand at Curve.  The artistry and workmanship that seduced me at the time moved me enough to highlight a few pieces in my show wrap up.  It’s no secret that I have been enamored ever since, writing previous articles about Michelle Blenkinsopp’s exquisite design hand. Handcrafted in England with the finest fabrics, I … Read More


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 Shell Belle Couture Speak Easy silk crepe de chine pajama on Lingerie Briefs
There is always emerging talent percolating in the Intimates market and I watch very carefully to see which labels appear to have “legs”.  I tend to wait to see who survives several seasons, ships on time, develops new product with continuity and has a focused vision with customers returning for more.  Those are the collections I like to highlight, because, in fact, they appear to be establishing themselves as true brands worthy of recognition in … Read More


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By ELLEN LEWIS

Evolution Concepts 2024 Fall/ Winter Show Highlights as featured on Lingerie Briefs

The Evolution Show, just by its location and easy going vibe, is always an intimate affair. Many of the trends replicate my research in Paris at the Salon International de la Lingerie. Green and Pink presided. I saw Asian influences, watery florals and the infusion of bird motifs in prints. Floral laces juxtaposed with graphic details as well as multi-thread embroideries. There is always a modicum of leather and bondage. I … Read More


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By ELLEN LEWIS

Shell Belle Bridal Lingerie as featured on Lingerie Briefs

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating intimates development for Spring 2023. … Read More


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