By HOLLY JACKSON
Being home so much for the past six months has really made me appreciate the basics in my wardrobe. I used to love getting dressed up everyday, but like the rest of us I’ve spent lockdown and beyond in sweatpants and jeans. I’ve quickly learned to appreciate a great fitting basic, like my favorite Universal Standard jeans and my Elila Chloe Bra. They fit perfectly, they make … Read More
By HOLLY JACKSON
I’ve been going through a phase over the past few years where I’m fascinated by textures. Whether it’s a great piece of embroidered lingerie or just petting an antique piano shawl in a local store, I love the look and feel of textured fabrics with elements that put them over the top. While that trend has taken off in other sections of the lingerie industry, it hasn’t … Read More
By HOLLY JACKSON
My grandfather was a last minute shopper. He wasn’t much of a gift guy – in fact, my mother has lots of memories of sale gifts hastily wrapped in newspaper for many special occasions. But not when it came to my grandmother’s birthday.. He would walk into the fanciest lingerie store in town and buy a full matching set for his wife, instructing them to wrap it … Read More
When we were children, my grandmother would travel east from Ohio to visit us in NY staying several weeks in my brother’s bedroom. He moved in with me next door and both of us shared the bathroom with Sylvia. One of our favorite pastimes was to peak into the shower where her lingerie was hanging to dry. We would count the rows of hooks on her bra; 16 if I … Read More
Last week, when I finally had the opportunity to review the Elila collection, I was first and foremost impressed with the architecture of these bras. Like a building built to sustain any untoward event, the styles offered by this 10 year young brand have been carefully crafted with technical expertise. Meeting with founder and designer Ellen Jacobson, I learned that she had been well-schooled in her trade by her grandmother, … Read More
By Kim Caldwell
Women often ask me “What is the most popular cup size that you fit?” and I inform them that it really ranges. In one day of bra fitting, I can help a 32A, a 40C and 34G, with the majority of my clients fitting into F, G and H cups. All day long. And while many women think that’s “really big”, I braducate them on what an … Read More
By ELLEN LEWIS
Aubade, Noblesse Oblige, Chantelle Pulp
The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More
