Once again Elomi Lingerie steps up to the plate with Kelsey, a new bra innovation that is destined to be a home run for the brand. Launching for A/W 21, this is a sport inspired bralette combined with the fit and function of the bestselling Matilda bra. The lacy crop top design encases the Matilda plunge underwire framework, simultaneously ensuring outstanding lift with trend right fashion appeal. The flat tropical stretch lace pattern … Read More
By ELLEN LEWIS
I have wonderful children: 2 girls and a boy. My 2 girls came first, and I thought that was it. Charlie was a surprise, delivered in July, three weeks late at 9 lbs. 11oz. I think he needed to be a Leo because from the day he was born, he has been a natural leader, in control and completely dependable. I didn’t plan for him; I already had two wonderful girls, but … Read More
By HOLLY JACKSON
This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the same thing in a bite … Read More
By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. … Read More
A plunge collection inspired by meadow flowers, Elomi Charley teams a light diamond mesh fabric with stretch lace and multi-colored embroidery on black, a look that’s brought to life with a hot pink flash through the embroidery. A luxurious mix and match collection with two bra and two brief styles.
The Charley Underwire Plunge Bralette (above) has a sexy low cut plunge and longline look with side support and additional vertical seaming. It’s perfect for … Read More
By HOLLY JACKSON
As a lover of color and kitsch, I spent years hating basic bras. I didn’t own any and I didn’t own any clothes that needed any: I was entirely convinced that anyone could get by without a bra that matched their skin tone. Then I moved to the South. By the time July and August rolls around, you start weighing how important your errand or friend is to you when you contemplate … Read More
For AW17, Elomi debuts Bijou Flirt and Nicole – two gorgeous styles with on-trend strapping detail.
For Bijou Flirt, Elomi has revived their signature molded Bijou shape with a sassy crossover detailing at the cleavage. Straps interlock as they feed through a silver oval detail at the cup apex while double narrow straps can be connected at the back with a J-hook to create a dramatic crossover effect. Bijou Flirt UW Banded Molded Bra … Read More