By HOLLY JACKSON
This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the same thing in a bite … Read More
By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. … Read More
A plunge collection inspired by meadow flowers, Elomi Charley teams a light diamond mesh fabric with stretch lace and multi-colored embroidery on black, a look that’s brought to life with a hot pink flash through the embroidery. A luxurious mix and match collection with two bra and two brief styles.
The Charley Underwire Plunge Bralette (above) has a sexy low cut plunge and longline look with side support and additional vertical seaming. It’s perfect for … Read More
By HOLLY JACKSON
As a lover of color and kitsch, I spent years hating basic bras. I didn’t own any and I didn’t own any clothes that needed any: I was entirely convinced that anyone could get by without a bra that matched their skin tone. Then I moved to the South. By the time July and August rolls around, you start weighing how important your errand or friend is to you when you contemplate … Read More
For AW17, Elomi debuts Bijou Flirt and Nicole – two gorgeous styles with on-trend strapping detail.
For Bijou Flirt, Elomi has revived their signature molded Bijou shape with a sassy crossover detailing at the cleavage. Straps interlock as they feed through a silver oval detail at the cup apex while double narrow straps can be connected at the back with a J-hook to create a dramatic crossover effect. Bijou Flirt UW Banded Molded Bra … Read More
There’s a new girl coming to town. Her name is Fiore. She reminds me of Pippi Longstocking all grown up, but still delightfully independent and pretty self-assured. She’s traveling here from the UK where her family has lived reputably for over 50 years. I met her recently along with some of her friends: Matilda, Daisy and Lyla to name a few. They were all perky, young ingénues working hard to make their way in a … Read More
Eberjey’s light airy rayon spandex knit sleepwear is available in sizes S-M-L. Soft, sensual sleep and lounge pieces for the easy going bride.
