All posts by

Ellen Lewis

Evelyn & Bobbie wirefree Beyond Bra in lavender as featured on Lingerie Briefs

Symbolizing the ease and grace evoked by the scent and sight of a lavender flower, this month Evelyn & Bobbie delivers their best-selling Beyond and Evelyn bralettes in this soft, soothing, serene hue. This is a perfect metaphor for this brand whose signature patented EB Core™ back and side smoothing technology has customers raving about the comfort, support and self-esteem these styles provide.

Beyond is engineered with a hook eye … Read More


Kilo Brava Lingerie as featured on Lingerie Briefs

Maybe it’s because the new Spring/Summer 2023 Kilo Brava collection was created while founder and designer Kristin Bear was pregnant with her third child, but this season, the brand takes on a distinctly familial flavor. Inspired by a country lifestyle, away from the city, Kristin infused a more romantic vision into these pieces. Clean pastel colors, painterly florals and airy chiffon and cotton fabrics complement customer favorites like the embroidery … Read More


By ELLEN LEWIS

Dita von Teese as featured on Lingerie BriefsDita von Teese

Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction.  A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked … Read More


By ELLEN LEWIS

Ritratti Lingerie as featured on Lingerie BriefsRitratti

Evolution Concepts is a boutique lingerie show that runs in tandem with Curve (more about that in a few days). It is a market gem, intimate and engaging held in a NYC studio loft confined to brands who prefer this open space environment to showcase their lines. It’s very focused. Both the buyers and brands enjoy the vibe. Although, as do I, many of us wish … Read More


Lorette Lingerie a Paris brand, featured on Lingerie BriefsBy ESTELLE PULESTON

Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.

Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.

It … Read More


By ELLEN LEWIS

Simone Perele Lingerie Karma Collection as featured on Lingerie Briefs

Bougainvillea: my friends in Mexico refer to it as a beautiful weed. It grows everywhere, framing roadways, houses, and even random buildings in town. When I first moved to Los Cabos, I filled the entire perimeter of my yard with multi-color bougainvillea, so mesmerized by the bounty of color. And then I learned why so many of these prolific flowers were most evident in magenta. Magenta, is … Read More


CALIDA DEEPSLEPWEAR Balancing Sleepwear as featured on Lingerie Briefs

CALIDA launches its revolutionary DEEPSLEEPWEAR initiative for Fall/Winter 2023 raising the sleeping experience to a new standard of comfort. Harnessing the company’s 80-year legacy of cutting-edge fabric innovation and sustainable ethics, they have created a new collection of mix and match basics that ensure restful sleep in any thermal conditions. Three groups designed in three groundbreaking fabrics effectively function to cool, balance or warm.

DEEPSLEEPWEAR BALANCING keeps temperature and moisture … Read More


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