By ELLEN LEWIS
I began following We Are HAH’s sustainable journey shortly after they launched their lingerie and sleepwear lifestyle collections in 2015. In fact, we highlighted the brand in 2019 after I spoke with founder Sharleen Ernster, a major force within the Conscious Capitalism movement. I was impressed with her #startssomewhere motto and its truth to consumers about the unique obstacles the lingerie and swimwear industry confronts in its … Read More
By ELLEN LEWIS
In 2013, just about this time of year, I wrote a story about the virtues of my Panache Andorra Lace full cup underwire bra from Panache. I wore it through a 3-day labor intense marathon at the end of which, my daughter gave birth to my grandson, Jude. I am sure the soft stretch lace top cup construction and side sling insert added to my comfort … Read More
By ELLEN LEWIS
Natori’s Lotus Flower Sleepwear Collection caught my attention the moment I reviewed it but, I did not know why. Sometimes, when I write about Intimate Apparel, I am not sure from where my inspiration comes. So, I looked up the meaning of the Lotus flower and found this statement:
“The Lotus flower is regarded in many different cultures as a symbol of purity, enlightenment, self-regeneration and rebirth. … Read More
There was a time in the Lingerie vernacular that merchandising very sexy intimates was relegated to the holidays with red and black as the calling cards. But times have changed, and provocative lingerie has emerged as an everyday go-to choice; particularly this year. The consumer desire for dressing up (or perhaps I should say, dressing under) has accelerated. That’s why we chose to highlight Lise Charmel’s Invitation Sexy collection as … Read More
By ELLEN LEWIS
We first introduced KILO BRAVA Lingerie last July, mid pandemic, when they were (and still are) defying the odds with a burgeoning business. This season, the brand continues its ascent with a new series of intimate stories targeted at women from S-XXXL (4-24). The KILO BRAVA retro-design aesthetic is crafted expertly in throwback shapes with body friendly fabrics; bamboo knits and stretch satin and laces. Fun … Read More
By ELLEN LEWIS
Absolu (32-38, B-DD)
I find it a bit charming that as a young woman, my friends nicknamed me Lou. I am fairly sure it had more to do with the abbreviation of my last name rather than comparing me to Lucienne Faller, the inspiration for the French lingerie brand LOU. I like the idea that my youthful passion for all things French, my affinity for art and … Read More
By ASI EFROS
“The biggest joy in designing lingerie is to imagine what our customer will favor, how she will behave, what she may need. It means that we are always in the process of building a better future for her,” says Alexandra Di Nella, a creator behind Aurore Lingerie.
Aurore’s philosophy stems from celebrating the woman and attending to her every mood. It has something awe-inspiring for everyone; … Read More