All posts by

Ellen Lewis

By ASI EFROSHuit Lingerie as featured on Lingerie BriefsContinuing its legacy with the new lingerie collection of flowering blooms in enchanting colors, Huit8 signifies the optimism, which only spring can bring.

“The delicacy of the Blossom collection this season is exquisite. It was created with such attention to detail. Our embroidery is made in Switzerland and designed exclusively for Huit8. Our colors are unique,” said Souad Sinai, CEO, Huit8.

Huit Lingerie and swimwear as featured on Lingerie BriefsSwimwear Collection

Huit8 is a range Read More


By TINA WILSON

Fashion Illustrations by Tina Wilson as featured on Lingerie Briefs

A margarita can be very inspiring, two of them can really get the lime juices flowing.  I was at my local “Cheers” for only the second time in 13 months, Santa Fe. Not the city but the Mexican bar and restaurant on 71rst street and Columbus Avenue in NYC.  It was the most glorious evening and I had not quite dealt with the fact that I had … Read More


By ELLEN LEWIS

Poetically Correct Cotton knit T-Lounge shirts as featured on Lingerie Briefs

My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in … Read More


Panache Nursing Bra Katherine as featured on Lingerie BriefsAn exciting new addition to the Panache SS21 collection is Katherine, a brand new nursing bra that will sit alongside longstanding nursing styles Sophie and Eleanor. Introduced in Black for a sophisticated core addition to suit every fuller bust nursing wardrobe.

Katherine embodies comfort and a trendy lounge style, giving a crop-top look with functional nursing abilities. The soft, seamless and moulded inner cups drop down with ease for feeding, … Read More


By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More


Natori Bliss Flex longline bralette with 360 degree stretch as featured on Lingerie Briefs

Natori Bliss’ popularity speaks for itself as it has continued its expansion from their original cotton panties to a multifaceted bra assortment, including the newest additions of the Bliss Flex Bralette and the Bliss Perfection Lace Bralette. This success story is not a mystery; the entire range emulates the extraordinary comfort that sent the panties on a major sales ascent. Continuing unabated, with both underwire and non-wired choices, the collection … Read More


Lise Charmel Caprice En Dentelle Collection as seen on Lingerie Briefs

Buds, branches, and leaves emerge in a lacy tableau as Spring evolves. This provocative vision is captured exquisitely in Lise Charmel’s new Caprice en Dentelle collection.  Eight luxurious lingerie pieces are designed in an exclusive stretch Leavers Laces for Lise Charmel, known as “Lace of Calais-Caudry®.  Created by a unique clipping technique the pale peach camellia flower pattern is revealed in layers, effecting a delicate texture on the skin. Juxtaposed … Read More


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