By ELLEN LEWIS
I have been following LOU Lingerie ever since we launched our site in 2009. The brand has always personified my ideal of women’s lingerie, particularly French lingerie. After all, the Lingerie Briefs byline is ‘Lingerie is the poetry in a woman’s wardrobe’.
LOU is all about graphics, an architectural vision wrought feminine. These are intimate statements informed by the woman who wears them, classy, chic, sensual and … Read More
I was recently introduced to the Lejaby Inspire collection, Maison Lejaby’s new brand initiative that launched this fall in Europe. English speaker that I am, I assumed, especially after viewing the product, that the label meant Inspire, as in to influence, arouse, affect. But I was wrong. In French, the word inspire means breathe.
It makes a lot of sense. The entire collection, coming to America for Spring 2021, is … Read More
Skarlett Blue’s venture into the loungewear market last year was not only smart merchandising it was unexpectedly clairvoyant. Although the category was growing in the Intimate Apparel market, one could not have known how a worldwide pandemic would forever change consumer priorities. Now, the brand’s focus on the category is more than farsighted, it’s good business. The current Dreamer Collection proves the point. Completely compliant with its customer profile, Skarlett … Read More
By ELLEN LEWIS
I’ve been wrestling with how to write today’s ‘Brief’ highlighting Natori’s Cheetah print. You would be surprised at how difficult it is to get a point across in under 300 words. Plus, I am not one to repeat myself and yet, just a little more than a year ago, I showcased Natori’s sleepwear safari in a post called “I Am Woman, Hear Me Roar”. I was focused … Read More
By ELLEN LEWIS
The Pajama Bra: that is what Chantelle’s new C Comfort full cup molded bra has been called. A colleague of mine told me that she was wear testing the style and literary forgot to take it off before going to bed. It’s pretty incredible that an underwire bra fitting 32-44, C-I cups can provide wire free comfort. The combination of a super soft fabric with enough stretch … Read More
What if your stunning French bra was also completely seamless and soft? That’s exactly what Simone Perele set out to do with their new collection Comete, which launches this month. It’s the collection of our dreams: everyday lace that moves with you, disappears under clothing, styles that support up to H cup and multi-way straps. Versatile, effortless and totally chic. (above is Comete Demi and Tanga)
The Comete Sheer Demi… Read More
By ELLEN LEWIS
It was several years ago that I was first introduced to the Louisa Bracq brand at Curve New York. In a small booth they were assessing the North American market opportunity for their eponymous lingerie brand that launched in Europe in 2007. This family owned embroidery workshop, based in France, had been supplying exquisite embroideries to some of the best-known luxury lingerie brands since 1938. Recognized for … Read More