Bridal Briefs

By Aimee Guthinger


Sexy, feminine, & uniquely detailed, is this lingerie or swimwear? Perhaps it’s whatever you want it to be! With the boundaries becoming increasingly blurred between ready-to-wear, swimwear, loungewear & intimates I am using the Letarte Swimwear Trunk Show taking place at my store on Cape Cod this week as an opportunity to talk about a modern day phenomena that I refer to as pliant fashion.  This is … Read More


Fifty Shades Of Corsetry

By Aimee Guthinger

So it would seem, like every other woman (and likely a lot of men) in the world right now, I am reading Fifty Shades of Grey.  I started the trilogy as a homework assignment because of the impact the series appears to be having on pop culture, as well as retail sales in a number of realms.  However, it was not until hearing from a friend … Read More


By Aimee Guthinger

I’m spending the summer solstice evening sitting on Craigville Beach on Cape Cod.  With my feet tucked in the soft sand & summer temps finally settled in, it feels like a little vacation out here tonight.  So on that note I am going to take a short break from the last 2 weeks of Q & A to talk about something a bit more risqué; corsets.

Undergarments … Read More


Bridal Lingerie Q & A

By Aimee Guthinger

Now it’s time for some bridal girl-brief answers! Here’s where we last left off:

“I’d like to buy a wedding chemise for a shower gift, but is this something only meant for the brides’ mother to give?”

This is an important question, however the answer is relatively simple and goes something like this…I have yet to meet a bride who has ever received too many chemises.  She … Read More


By Margaret Shrum


Henna artist Sandy Patangay is known for over a decade of designing gorgeous traditional Indian henna body decorations for brides in NYC. Last year she decided to expand her henna artistry onto gorgeous little hand decorated artisanal wedding cakes in bright colors and heart and square shapes with her company Creme Delicious. I met Sandy at a bridal marketing round table and was immediately drawn to … Read More


Unveiling Intimates

By Aimee Guthinger

Courtesy of Stylesight: Intimate Details

Unveiling intimates; this concept immediately came to mind when I sat down to think about my first article here on Bridal Briefs.  Then while working with a bride last weekend I knew it was a sign when I entered the fitting room and she said; “I am completely clueless about this lingerie stuff.  Will you please help me?”  This is a common … Read More


By Ellen Lewis

Last week my daughter was ruminating about the type of wedding she wanted.  By the way, she is not engaged.  Like many young girls, this conversation has been going on for about 20 years.  She told me she did not want a big affair (phew): the only thing important to her was the diamond ring and the dress (oh well).  The dress seems to be the aspiration.  … Read More


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