Briefs

By ELLEN LEWIS

The new Tappan Zee Bridge in New York on Lingerie Briefs

Crossing the Hudson River in New York several times a week to ferry my grandson back and forth, I have watched as the new Tappan Zee Bridge has risen from its concrete foundation to dwarf the original span now destined for demolition.  The existing edifice was 62 years old and never meant to support the growth in commuter traffic that has evolved with time. The new twin … Read More


By ELLEN LEWIS

Schroon Lake NY on Lingerie Briefs

I had another post planned for today, but it will have to wait. I am at our family vacation retreat on Schroon Lake in upstate NY. The house is going up for sale after 60 years of memories. There is nothing quite like October in the Adirondack Mountains. Usually at this time of year, the trees are ablaze with color, but for some reason (climate change?) they … Read More


By ELLEN LEWIS

Hanky Panky on Lingerie Briefs

Yesterday was a horrible day in the USA. Evil descended. Las Vegas happened. In a year already fraught with nature’s destruction and divisive prideful anger, this was darkness at its pinnacle. It seems nearly impossible to soldier on. When one is writing about lingerie on days such as this, the mission seems trite. How does one relate such relentless trauma to the business of underwear? It’s not … Read More


By ELLEN LEWIS

Some time ago, I received a call from an owner of a very reputable lingerie specialty store decrying the impact of the internet on her business.  As a bra fitting specialist, she was upset at on-line sales from both brands and web-sites that were eating into her bottom line. At the time, she was hoping that I might have sway with some of the industry and help … Read More


A Leg Up ~ Pretty Polly Hosiery

By ELLEN LEWIS

Jumbo Fishnet tights from Pretty Polly legwear on Lingerie Briefs

All this conversation about integrating lingerie into ready to wear wardrobes got me thinking about my years as a legwear buyer and our mission to take hosiery from basic nude to lingerie for the legs. In those days, choices were limited. Finding color, pattern, extended sizes and eccentricity was a fishing expedition. I know I am dating myself, but seeing the Pretty Polly brand, memories flooded back. … Read More


By ELLEN LEWIS

Etched Lingerie Maya bra on Lingerie Briefs

Once and awhile I come across a product that makes me break my “blogging rules”. That is, I don’t believe in reviews; (they are much too partisan) and a product needs to be around for several seasons before I accept its viability in the market. However, I have made an exception for the nascent brand, Etched Lingerie. I first heard the name in the lead up … Read More


By ELLEN LEWIS

Olivia Von Halle on Lingerie Briefs

On September 28th, the inimitable Jos Berry founder, and creative director of Concepts Paris, will be hosting the Creativ’Lab live at the New York Interfiliere show. (Details Here) For me, personally, Concepts Paris has, for the majority of my career, been the premiere source for researching the creative process in lingerie design and development. The information that Jos and her team share is … Read More


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