By ELLEN LEWIS
When I was in college around 1970, one of my friends switched his major from architecture to computer science. I didn’t get it. Computers were not part of the public lexicon until later in the decade. I saw my first cell phone in Hong Kong in the mid 80’s (even though the technology was invented in the 1940’s) when one of my vendors removed an arm long … Read More
On my very first trip to France at the age of 18, I went to a Matisse exhibit at the Grand Palais and saw the painters Cut-Outs. Stunned by the symbiosis of simplicity and complexity revealed in this medium, I spent my paltry travel budget on a large poster of The Blue Nude. I was intrigued by the artist’s perfect application of shape to a space and realized the way … Read More
By HOLLY JACKSON
I’ve been thinking a lot about big life changes lately. This isn’t surprising, since I’m moving across the country this week! Now that the chaos of packing up has mostly worn off, I’m finding myself excited about the upcoming autumn season and all of the new beginnings that come with it. As a result, it seems fitting that I’m writing about maternity bras this week, since they … Read More
By ELLEN LEWIS
Every season, caddy corner to the Curve show, is The Lingerie Selection: A boutique trade show hosted by its founders, Maggie Gillette and Melissa Franchi. Entering its 5th year as an alternative venue for indie brands, it has been anchored since its inception by Maggie’s and Melissa’s collections, The Giving Bride and Nevaeh. Also on board this August, were Loulette, Hesper Fox, Edge of Beyond, … Read More
By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More
By ELLEN LEWIS
Only Hearts
Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More
By ELLEN LEWIS
Siren
I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More