Briefs

Fleur of England AW 17 Muse Collection on Lingerie Briefs

Some years ago, after my first child was born, my husband gave me an exquisite piece of jewelry for Christmas: a cabochon ruby choker embraced by diamonds. This created a conundrum for me. Precious jewelry was not really my thing. I did not even want an engagement ring. But my grandmother had once told me that I must never return a gift from my husband, that each offering was a … Read More


Gilda & Pearl couture lingerie on Lingerie Briefs

This week has been an intense market drill down: three full days at Curve NY, The Lingerie Select, followed by showroom appointments. Spring 18 previews, current business reviews and fall strategy meetings: these generate a great deal of  input requiring thoughtful analysis. Look for a defined perspective shortly. But today, I want to highlight an English label that I love for its lingerie purity, Gilda & Pearl. I visited … Read More


Celso Diniz photography of Clio babydoll by Francis Smiley on Lingerie Briefs

Years ago, before social media, when my job was inextricably linked to Victoria Secret (a client), the VS catalog was a mail order lingerie bible. Born and raised in a department store brick and mortar world where hanger appeal dictated product decisions, learning an entire new set of merchandising rules for catalog sales was enlightening. The picture was everything. VS would develop and place orders with us. Then they would … Read More


PJ Salvage Anniversary Print Flannels on Lingerie Briefs

The very first lesson I ever learned as a merchant was the pursuit of the key item and how to maximize its potential. The term “key item intensification” became a maxim for good retail practice. Identifying a product and expanding its exposure while eliminating styles trickling along in sales is the mark of a savvy buyer. This practice carries through to the wholesale venue. It takes only one great item … Read More


AIKYOU bras for A cups on Lingerie Briefs

Recently, I finished listening to the American Biography, Hidden Figures. It is the story of three brilliant African-American women whose work at NASA served as the brains behind one of the greatest accomplishments in American History: the launch of John Glenn into space.  Many of you may have seen the movie, which was extremely well done. But, the book delves far deeper into the lives of these women, the enormous … Read More


Hanky Panky 40th birthday celebration on Lingerie Briefs

For the 40 + years since I began my career, I have lived by the credo that communication is the key to success and that relationships matter. In business this philosophy is, in my opinion, the formula for longevity. Last week I attended the 4oth birthday celebration for Hanky Panky at the West Edge on the Highline in NYC. The party was given by partners Gale Epstein and Lida Orzeck … Read More


It’s peak swim season. The Miami swimshow is happening as I write. So how appropriate that Alison chose to feature swim designer Louis Réard this week in our Gallery.  Réard, the inventor of the “Itsy Bitsy Teeny Weeny Bikini” during WWII, is having coming back as his iconic brand makes an entrance for the 2017 market. SEE and READ more HERERead More


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