Briefs

By ELLEN LEWIS

Cosabella Soire Confidence on Lingerie Briefs

When I started my career stint in Intimate Apparel 35 years ago, Cosabella was a new brand in the market.  They made their mark rather quicklly with the Soire panty housed in a flat white mini pack. It was omnipresent at better retailers; a very cool point of sale statement. These simple mesh panties in a bastion of colors were a perfect calling card for this nascent … Read More


By ELLEN LEWIS

When it comes to bra reviews, here at Lingerie Briefs, we’re not big fans. Every woman’s body is unique so the fit issue remains partisan. One opinion never tells the entire story.  On a personal level, having been a large busted woman from puberty, finding a bra that fits comfortably, supports and is fashionable has always been difficult. As time and gravity have hit home, some of … Read More


By ELLEN LEWIS

Vintage tie-dye sleep top from P.J. Salvage as featured on Lingerie Briefs

I was a teenager and in college, during the Vietnam War. Our government was submerged in scandal; women struggled with self-image and race relations were buried by an avalanche of outdated social standards.  We were disillusioned; looking for a way through the messy politic of the decades that followed the sheer disbelief of the Kennedy assassination.  We were all about our long hair, tie-dye t-shirts, and washed … Read More


By ELLEN LEWIS

The Erika wirefree bra from The Little Bra Company as featured on Lingerie Briefs

I am back in Mexico for a month with my 6 year old grandson, a powerhouse of endless activity. It’s been one week, 100 games of Sorry, endless questions requiring immediate answers, a 500 piece jigsaw puzzle to be sorted. Between all of this, I am trying to work. How does someone so small produce so much energy? I’ve watched him grow from the toddler every grandparent … Read More


By ELLEN LEWIS

The Bow Collection by Viktor + Rolf for Aubade Lingerie on Lingerie Briefs

Years ago when I first became acquainted with French Lingerie, I was most impressed by the unique design artistry of each brand. In an instant, design details clarify the brand’s ethos providing a distinct fashion and fit profile. Aubade Lingerie is, in my opinion, the quintessential embodiment of elegant bravado: simultaneously seductive, playful, romantic and always on trend.

It’s no surprise then, that the “Bow” capsule … Read More


By ELLEN LEWIS

Chantelle Soft Stretch v neck crop top as featured on Lingerie Briefs

When I first saw the new Chantelle Logo, CL, I will admit, I was slightly confused. BUT, that was because it was so innovative that I needed a moment to absorb the vision behind it. Then it hit me, Chantelle was breaking free of traditional marketing rules to re-define itself for the contemporary woman. Under its corporate umbrella, four ‘states of being’ reside: Chantelle, Passionata, Chantal … Read More


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