Briefs

By ELLEN LEWIS

Natori Ginza reversible robe with Obi print on Lingerie Briefs

Recently, my husband and I celebrated our 38th wedding anniversary. We’ve been together 43 years, way past half our lives. No one thought it would last. We are extreme opposites; the turtle and the hare. We are a study in contradiction, but the thing about counter intuitive unions is that if the underlying infrastructure is simpatico, it can be a force with which to reckon. We … Read More


By ELLEN LEWIS

Splendid Robes as featured on Lingerie Briefs

I understand as I was writing this (Thursday 11/15) that snow was imminent in New York. I was on the phone all morning with colleagues concerned about flights, commuting and the general disruption from inclement weather that descends on the Northern states just in time to screw up holiday plans. Snow or not, it’s cold outside.  This is the beginning of cocooning season. Even here in Cabo … Read More


Photographed by STEPHANIE HYNESCommando bodysuit photographed by Stephanie Hynes for Lingerie BriefsCommando

In search of a theme for our holiday lingerie fashion editorial, Stephanie and I wanted to stay true to our creative aesthetic. How classic is the Nutcracker Suite! I suggested a story about the intimate world in which the dancers live while they are backstage in rehearsal and during the performance. Thirty two brands contributed to this visual panorama of exquisite intimates photographed to capture … Read More


By ELLEN LEWIS

Simone Perele 1948 Collection as featured on Lingerie Briefs

Yesterday, I watched the new documentary on Netflix, “Feminists: What Were They Thinking?”. It stirred some hardcore memories of the culture in which I came of age. It is set in the 1970’s when powerful female voices emerged to rally the call for social equality. The story centers on Cynthia MacAdam’s book, Emergence, her photography of women who have been instrumental in the struggle for Women’s Rights. … Read More


By ELLEN LEWIS

Prima Donna Baboushka collection on Lingerie Briefs

When Prima Donna first told me that they wanted to show me the new Baboushka intimates collection, I thought “really”?  This name (an alternate spelling for the Russian babushka) literally means grandmother. Growing up in a relatively Jewish neighborhood with more than my share, including myself, of Russian descendants, I must say, beautiful luxury lingerie is not the first thing that came to my mind when I … Read More


By ELLEN LEWIS

There are lots of buzz words driving the market right now: body positivity, sustainability, and transparency to name a few. These are movements perpetrated by the modern consumer that are substantially shifting retail culture. Magnified by the pervasiveness of social media, one can’t ignore these themes percolating in today’s culture. It’s a call to arms about our perspective on humanity, the climate and ultimately our planet. Brands … Read More


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