By ELLEN LEWIS
Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, … Read More
By ELLEN LEWIS
Evelyn & Bobbie, my best bra friend particularly through the pandemic, has done it again. With the launch of Evelyn, the 3rd and newest iteration of their revolutionary bralette construction, they have hit another retail bullseye. Of course, I have tried it. I am a huge fan of the Defy and Beyond styles.
All of Evelyn & Bobbie’s bras are created with a FULLY Patented … Read More
By ELLEN LEWIS
Grace and Frankie. This Netflix sitcom was my guilty little pleasure for 7 seasons. It has become a mission statement for many women over 50. I regaled at the antics of these two octogenarians whose lives, when turned upside down, found personal empowerment in their unexpected bond. One of my favorite storylines was their entrepreneurial efforts to launch a line of vibrators specifically designed for women of … Read More
By ELLEN LEWIS
When I saw this Tarot card print on the Aubade X Camille Lacourt men’s boxers at Curve, it conjured up the confluence of events that led me to meet my husband, Gerard, 46 years ago. On a return trip from Philadelphia, one day earlier than planned, we sat together on the train. I noticed him and he noticed the Tarot books I was carrying. I was 25 … Read More
By ELLEN LEWIS
Samantha Chang
Evolution is a jewel in the crown, an elegant display of boutique brands. I had intended to combine the Evolution NY and Curve NY show into one market report. The insights are not that different. I have over 600 images that reflect this point. However, even edited down, there are just too many for one post. Two shows in separate locations proved a bit challenging … Read More
By ELLEN LEWIS
Le Petit Trou
Curve NY was a major success. Taking place once again at Spring Studios in downtown NYC, the energy matched the message. Spring 23 is all about Joy and Color in our lives. Booths were packed, mainstream brands as well as newcomers. The Lingerie Briefs Salon showcased 18 entrepreneurial designers in a gallery venue attracting over 100 contacts for participants. Seminars seats were full. There … Read More
By ESTELLE PULESTON
Posie by Posie Upshall is a lingerie brand where sustainability, ethics and luxury collide to create stunningly beautiful designs you can feel good about buying.
Upshall began developing the brand via an incubator program after graduating from the renowned Contour Fashion course at De Montfort University, and it was officially launched in October 2019 – just a few short months before the pandemic hit and the world … Read More