By ELLEN LEWIS
Whenever I cover Commando®, I focus on fabric technology because it is the driving factor behind the brand’s ideology. Every category in the Commando® arena is born from its founder Kerry O’Brien’s research into global textile innovation as well as her perfect sense of consumer culture. For example, when we highlighted the Butter™ product line expansion in 2019, the industry was in high pursuit of … Read More
By ELLEN LEWIS
I met Michelle Blenkinsopp-Guild, founder of Shell Belle Couture, shortly after she launched her luxury collection in 2010. I was immediately smitten. Her beautiful bridal designs, created in England, are lingerie masterpieces. Composed with European silks, tulles, and leavers laces, they are heirloom pieces that hark back to a time when precious underpinnings were all the rage. I imagine a scene out of The Great Gatsby, … Read More
By ELLEN LEWIS
It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out … Read More
We are so pleased to welcome Fit Fully Yours Lingerie to our Partner Spotlight. The brand is recognized for its extensive range of sizes for women fitting AA-M cups, 28-44 bands and S-4XL. A robust assortment of fashion and basic intimates continues to fuel their popularity. Today’s highlight is the beautiful new Carmen collection, replete with retro-inspired polka dots that embrace a poetic symbol of femininity.
This sexy and … Read More
Feeling comfortable is one of the most (if not the most) important things when it comes to your lingerie. As something we wear all day, every day against our skin, investing in comfortable lingerie is a needs must. With working from home practices still in place, loungewear and multi-functional fashion pieces are prevalent now more than ever.
Cleo by Panache’s capsule collection for the SS21 season is a reflection … Read More
By ELLEN LEWIS
A few days ago, I was sculling through my Prima Donna Twist Spring 2021 notes and came upon this Efforia image, a very cool ‘twist’ on both the animal print and floral motifs that are fundamental to the lingerie business. The design is right in my wheelhouse: a juxtaposition of two opposing visuals that together form an entirely new effect. Using counterintuitive concepts seems apt for this … Read More
By ASI EFROS
My interview with Vyra S. was the most unexpected and engaging discovery. It offers a highly revered opposing point of view, on a familiar product – hosiery. Both women and men, who wear hosiery, do so to feel empowered and confident, regardless of how they are being perceived by society. For many, wearing hosiery is a statement and a point of view.
… Read More“They desire to take full