Briefs

SORRY – CONTEST IS OVER!

Retail Shops – Win $1000* of lingerie!
Win $1000 of Maison Lejaby lingerie - featured on Lingerie BriefsUS Retailers simply enter contest by sharing why you ‘Love Maison Lejaby’!
TWO stores will be chosen to win TOP PRIZES…
An existing Maison Lejaby customer AND a store who isn’t yet a customer will both be awarded $1000* worth of lingerie specially chosen for their store! PLUS the first 25 entries will receive a special gift!
Hurry…

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By ELLEN LEWIS

 Monique Lhuiller X Hanky Panky bridal lingerie Collection as featured on Lingerie Briefs

Last Spring, pre-covid, when I learned that Hanky Panky and Monique Lhuillier were collaborating on a lingerie bridal collection, I was more than ready to write the story. But clearly the timing was off. Now, as the world emerges from its cocoon, I am pleased to showcase this partnership between two like-minded souls. It’s a perfect marriage. Yes, the affair was postponed until Spring 21, but it … Read More


By ELLEN LEWIS

LiviRae Lingerie's Maxi Mahlon gown for plus sizes as featured on Lingerie Briefs

If you have ever had the privilege of chatting with the inimitable Molly Hopkins, co-owner with Cynthia Decker of LiviRae in Kennesaw, Georgia, you would understand why their store profile is so compelling. LiviRae is an extension of these two women, a cornucopia of creativity and caring. It is a lingerie haven for women sized 28-56, A-O cups. Both Molly and Cynthia are paragons of positivity with … Read More


By Ellen Lewis

Helen Sanchez at Evolution Concepts Show as featured on Lingerie BriefsHelen Sanchez

Last July, we introduced the Evolution Concept Show in this column. Captained by Samantha Chang, this online market platform was created to provide a podium for brands caught in a Pandemic web of confinement. Launched in July with 50 participating companies, Evolution Concept Show, embarking this week on their second virtual market, now claims 80 members, a 60% increase of brands showcasing their new collections. … Read More


By ELLEN LEWIS

Lise Charmel Fleurs de Nuit Collection inspired by Frieda Kahlo as featured on Lingerie Briefs

A few weeks ago, Sandra Jones, Lise Charmel’s North American Sales Director, and I were chatting about the brand’s new Fleurs de Nuit lingerie selection . We are often on a similar creative wavelength when discussing a collection so when she mentioned her recent visit to the Frida Kahlo exhibit at the de Young Museum in San Francisco, my art radar became completely engaged. In Mexico, Frida … Read More


By ELLEN LEWIS

Wacoal best-selling Underwire sports bra to H cup as featured on Lingerie Briefs

January has always been a time to take stock, make resolutions and move forward. This year, more than most, marks a particularly prescient transition in the United States. Besides the flicker of light as the Covid 19 vaccine begins its journey through the masses, today is the inauguration of a new government in America. Change is coming. Rest assured, I am not making a political statement. I … Read More


Maison Lejaby Nufit Gardin Collection as featured on Lingerie Briefs soft cup bra and brief

Maison Lejaby’s  Nufit Garden collection  delivered recently for Spring 21, is a subtle floral print offered in 5 iconic Nufit bra and panty shapes and combined with 4 easy lounge styles. These pieces integrate effortlessly with the fashion story delivering this season from Lejaby’s Sin and Daphne collections. As we continue to cultivate our inventories to accommodate today’s merchandising demands, the Nufit Garden capsule coordinated with the Sin and Daphne … Read More


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