Briefs

By ELLEN LEWIS

Madalynne Flanigan owner of Madalyn intimates as featured on Lingerie Briefs

Indie designer, entrepreneur and millennial innovator, Madalynne Flanigan has redefined the 21st century definition of success in the Lingerie Industry. I met Maddie at a trade show several years ago, a sales channel she has relinquished for a unique brand model that has fueled her successful intimate’s business. Insight into Maddie’s career trajectory reveals how this generation has reshaped a start up business to survive and … Read More


By ELLEN LEWIS

The Rya Swan robe in shell as featured on Lingerie Briefs

As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change.  It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More


By ELLEN LEWIS

Clo Intimo Fortuna Lace Bralette and Panty for Spring 2020 as featured on Lingerie Briefs

If you walk through the aisles of any supermarket here in Mexico, you will see entire shelves filled with Salsa (much the same as spaghetti sauces dominate the pasta aisles in the USA). BTW, I am not referring to the chopped appetizer we Americanos serve with chips. I am talking about variations of hot, spicy or as they say in Spanish, picante toppings that defy our definition … Read More


By ELLEN LEWIS

If you live anywhere where the sky expands beyond the horizon like it does here in Cabo San Lucas, you will understand my analogy of tie dye silk to the color of wind. This is particularly true at sunrise and sunset when breezes move through shifting clouds weaving streams of pink and blue into a stunning tapestry of natural color. If one stays in the moment, one … Read More


By ELLEN LEWIS

Dita Von Teese and her horse as featured on Lingerie Briefs

A few months ago I chatted on the phone with Dita Von Teese, ostensibly to discuss her current lingerie collection. The discussion segued into various subjects after I explained that I really didn’t want to do an interview. Dita has been interviewed a gazillion times. I wanted to highlight what inspires her vision of intimate apparel. We considered that Dita might be able to send me … Read More


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