BY ASI EFROS
Lady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)
Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.
Paris Hilton … Read More
By ESTELLE PULESTON
For fans of the lingerie-as-outerwear trend, Pattricia A. Garde is a gem of a brand. It was founded in 2015 by Teerawit Jenwitthayachai, who, after studying fashion design in both Bangkok and Paris, discovered she couldn’t find any bras she liked after returning to Thailand. So she set out to design some herself!
While Teerawit believes that lingerie should be functional, she also views it as an … Read More
By ASI EFROS
I first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. 
While watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life … Read More
By ESTELLE PULESTON
Somewhere up near the top of my current lingerie wishlist is a set by Miss Vivienne, a small Scottish brand created by Vivienne Lynch. Launched in 2017 right after she completed a fashion degree, this indie label has since grown into a small team of four people who still create everything in house and on a made-to-order basis, in line with the brand’s ethos for ethical … Read More
By ESTELLE PULESTON
Fabulously fun and floral, Jordan de Ruiter is a Canada-based lingerie and special occasion wear brand after my own heart. Her aesthetic is distinctively whimsical: from triangle bralettes to cupless corsets for layering over outerwear, to, most recently, Bridgerton-inspired ‘short stay’ bra tops, her pieces are perfectly on-trend while also feeling instantly recognizable as belonging to her brand.
This signature look is all thanks to her excellent … Read More
By ESTELLE PULESTON
There’s a reason that Italian lingerie is regarded as some of the most luxurious, if understated, in the world, and it’s because of brands such as Flora Lastraioli who are still out there crafting things the ‘old way’.
Founded in Florence, Italy in 1932, this brand has been passed down from generation to generation, along with its traditional construction technique know-how. Today, Flora Lastraioli is owned by … Read More
By ASI EFROS
“Wear lingerie you want, not the one you must,” is a motto of an extraordinary high-end lingerie company, based in Poland. Movelle lingerie has been created to free feminine confidence and build self-esteem, allowing each woman to conquer the world on her terms.
Leia Longline Bra and Briefs
The founder, Magdalena Palmer, is the epitome of honesty, and appreciation for her craft, as well as for the … Read More