By ESTELLE PULESTON

Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.

The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the imagery that most brands were putting out, which led to her producing her own promotional photo shoots where she could pick and style the models.… Read More

By ESTELLE PULESTON

Since I first dipped my toes in the lingerie industry over a decade ago, the availability of fashion-forward options for full-busted customers has skyrocketed. But there’s still one thing that’s somewhat rare: true, unabashed luxury above a D cup. And of the brands that do cater to this niche, the majority are based in Europe. So what’s a, say, H-cupped American to do if they want deluxe underpinnings that won’t attract customs duty?

Enter TéAmore, a new independent brand which was founded by Téa York in California, and which is creating some of the most breathtakingly-beautiful lingerie that’s currently available in a full-bust focused size range!… Read More

By ASI EFROS“The biggest joy in designing lingerie is to imagine what our customer will favor, how she will behave, what she may need. It means that we are always in the process of building a better future for her,” says Alexandra Di Nella, a creator behind Aurore Lingerie.Aurore’s philosophy stems from celebrating the woman and attending to her every mood. It has something awe-inspiring for everyone; romantics, protagonists, seductresses, charmers, sports buffs, minimalists, and lovers of all that is lavish. All pieces, from the elegant staples to playful bondage, to extravagant lacy ensembles, illuminate the fluidity of the female nature.… Read More