By ELLEN LEWIS
Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, … Read More
Chantelle’s Norah collection continues to expand adding two new solution styles to this family of bestselling bras. Combined, the Molded Front Closure, and the Strapless silhouette, bring the Norah tally to five. Characterized by Norah’s signature buttery soft lace band, both of these bras encapsulate the Chantelle brand’s definition of luxury: comfort, function, and quality.
The Molded Front Closure bra is a welcome asset in a curvy woman’s lingerie wardrobe. … Read More
Shadowline’s Director of Sales, Laurie Fisher recently shared how pleasantly surprised she was with the increased volume of SLIP orders she took at the Curve Lingerie Show in NY! “I was told by a number of buyers that slips are trending again in a big way. Not only for mature, traditional customers but for young women too”!
Back ‘in the day’ women wouldn’t dream of not donning the essential … Read More
For years, Montelle’s extremely comfortable Wire Free T-Shirt Bra (#9317) has been a bestseller and the great news is, new colors are continually being added! It’s become THE bra customers come back to again and again! This style provides all the body-hugging support you need with ultra-soft microfiber over soft, wireless molded cup that adds a little shaping. This gorgeous new fashion hue ‘Riviera’ is the latest addition with more … Read More
Wacoal’s charming Soft Sense Collection in lace, includes an underwire bra, hipster, and a new bralette that are all so pretty and comfortable you’ll want to wear them every day.
The Soft Sense Bralette is the latest addition to the collection. Designed for D/DD cup capacity, this bralette means fuller busted women don’t have to sacrifice comfort for a pretty look. It’s available in sizes S-2XL.
There is no denying … Read More
Take on your role as the star of the show with b.tempt’d’s newest collection, Opening Act. These new pieces feature beautiful lace combined with ultimate comfort so that you can wear them any day with ease.
The bralette you didn’t know you needed has arrived! b.tempt’d’s Opening Act Bralette defines sexy with its bold lace and scalloped detailing. Offered in sizes that range from S-XL and in the colors … Read More
This new style from Panache stands out from the crowd with Moulded Non-Padded cups that give a lightweight, super comfortable fit and a seamless appearance under clothes. In a timeless Hazel shade, Radiance makes for the perfect elevated essential!
Consciously created, Radiance features intricate floral lace across the cups that are fashioned from 100% recycled materials! Recycled yarns and elastics are also implemented throughout the bra and brief, adding yet … Read More